I think you’re a lucky one if you’re not influenced too heavily by advertising or trends. You can really decide for yourself and differentiate what you want and what you need.

As Apple has shown the world time and time again, the general public aren’t like that. They are extremely easily moulded. And such, if you can exploit that, then why not

Do you people think that you have something to offer for Nokia, besides marketing advice? I do. However, I will not post anything here, except that… what do you say about open source code applications, or should I say programs and platforms? Also collective development would be great. Finished products do not work. Of course there’s quality, but I’m not saying we need to diminish the quality. This sounds stupid, obvious, but let’s take a look at Apple’s phones etc. They are “ready”, and not very modifiable after all. Also adding applications is too hard. That’s where Nokia is better, but could do it better. One example is Ovi player. Maybe it’s designed for phones, but running it on computer it’s not great. Just look at other media players… WMP, foobar2000, MediaMonkey. They’re also better than iTunes, which is very great, but there’s been numerous problems with compatibility. Compatibility is one of the most valuable things for computer users, and perhaps even the most important. And speaking of media players (and everything!), lightness is important. Having many features is good, but many times people have their own needs, so lighter “one feature” applications would be good. In the promo video, even sliding effects on menus are slow.

I hate N8, and everything. There’s clearly much to develop. So it’s a good thing. There’s still much to run. But who wins? Apple listens to it’s consumers – I guess much better than others. And it has great “ecosystem”, even social one. But they’re all trapped in a game.

One example that Apple would probably not change is the menus. Actually I don’t know about all the view modes, but at least in Nokia phones there could be more of them, a bit like in Windows. But we’ll see it. I’m sure that more “data mining” friendly appearance will be coming. I hate those big icons!

But I guess it’s not so easy, because they’re touch screen phones. What to do? Maybe nothing, because every people would not like it. But some would. Apple is too simple. Nokia is rather simple too, but if it would become more diverse, modifiable, it would be MORE simple. Simple is what is most close to you. So yes, it’s the culture. When will we see Linux in a phone?

Multicultural phone. The Valley vs. Finland, the land of polar beer collectors. I would make a Nokia phone that is compatible with Apple products! Freedom and “hackers” are what we need.

Advertising some applications (Ovi Map, Player etc) is good, but actually, I think even mentioning them makes the product worse. Why? Because I get a picture that they are the ONLY applications like that. I NEVER want to use Ovi player. I have been talking about “creating applications”, but there already is plenty of them (we just need much more power into that development). For example Spotify is there, in both phones, I think. Haven’t seen it being advertised.

I’ve talked about other things than advertising, but when we have the things well, there’s no need for scam ads.

One ad thing that came into my mind is comparing things. Really, it’s not bad to say “this is here better than in iPhone” though maybe not directly pointing to iPhone.

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After all, even I could enjoy N8, because the things I’ve said may even be there in N8, like diverse applications.

So there’s a complaint. Even Nokia isn’t enough informative/boring. For example the music applications I’ve seen in promo videos are just visual browsing of album covers (Maybe some videos are better. But they should be right away accessible). And it didn’t even look smooth! WTF, I’d say. But I’m SURE that for example, should the media players be reviewed, Ovi would definitely not win, but probably would be ranked very low.

http://www.youtube.com/watch?v=iRYsdMeImoA “How to control most media players with iPhone” – Well, this is something, at least.

You really need applications that you can say are BEST, or at least BEASTS, and it should be advertised like that.

In advertises, it should be more intense too. In 3 minutes video, there should be for example 15 main features shown, some only briefly of course.

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But what comes to your blog post, I actually agree (but merely with the titles), but ONLY if the product is really great. “Make your own game and rules” is anyway great ONLY if the player has real power. I think it is not commonly acknowledged that it is good. Of course “own game & rules” is good to make a difference between competitors. But what comes to the players’ culture, many Nokia fans don’t want the same social mass winner status. They want to win their own ways. Of course this is partly imaginary and it would be hard to use it in advertising. But for example even advertising it as ALSO a nerds (use another word, lol) choice would be good. Most people are still using computers, and they like it. The difference between phones should be only some speed things, like menu button and returning to the menu right away, unlike in computers, where system performance is linked to other performance. One great example is PS3, where there’s different chip for the main system.

So the speed… so there should be some fundamental light applications too, well synchronized with the system. It’s hard to realize, and this is of course vague, but they should be the part of system, not applications, lol.

So in that case, the old “computer” view mode is not good. These phones have nice shortcut icons, simple ones, but when you want to switch from other “application” to another, for example make a call or play music, you probably have to browse a bit first.

In N8, there could be some fixed shortcuts. Well, it’s not that simple, for example if you’re playing a game, a phone call shortcut in the screen would be stupid. Anyway, with modifications, people would have more freedom. They could have the shortcuts buttons or not. Maybe they don’t even use the phone for calling (?!!). Nokia probably needs real “computers” too. That’s my advice.

What you mean big hands?

Yes, you are right, the presentation of a product is just the very tip of the iceberg, the very first page of a long novel of what Nokia needs to get sorted.

The rant would have gotten 200 times longer were we to cover all the bases.

Right now, it IS much about the ecosystem, the content of apps and music of which Apple has NO rival. Even if iPhone 4 was not announced, iPhone 3GS would still have been equally compelling for the ecosystem alone.

Nokia are attempting to address this with Qt framework that along with Intel and the host of partners will help to proliferate the number of apps for their new operating system, MeeGo. These apps will be cross platform, not only for Tablets, netbooks and MeeGo phones but also for Symbian Qt enabled devices.

I think from September and Nokia World we’ll see Nokia start to really fight back. Symbian^4 and MeeGo is maturing. They’re getting the hardware demanded of high end products and with time will get the ecosystem too.

[Many other things left to consider, the brand image of Apple - e.g. buying into the lifestyle/image rather than out of logic/need]

Geographically, Apple sits in the heart of the throbbing centre of global technology – the Valley. In contrast, Nokia sits right on the edge of the inhabitable World. Each and every employee of both organisations is a product of their environment, thereafter they become the producers of their companies products and services. A depth of influence that feeds Apple’s consumer focused approach, and saps Nokia of consumer relevance and effective communications. Nokia were great when it was technology that drove mobile phone development but now that we are in the era of content they have been woefully exposed.

Apple is media savvy, it places ‘liberal arts’ alongside ‘technology’ at the signpost of it’s purpose. Nokia meanwhile is engineering based and delivers well engineered products, but that is simply not enough anymore (except for techies and geeks… maybe!). The mobile world is about content – Apple understands consumers, entertainment and more importantly its consumption. Nokia understands Symbian for goodness sakes- No one else does!

Oh how great it would be to simply suggest to Nokia that they should get their act together and start to fight back (imho they haven’t even started yet) but the reality is that they need an entire cultural shift if they are ever going to understand their consumers sufficiently to be able to produce attractive products and services, and to communicate and market them effectively.

I hope and wish that Nokia make themselves relevant to the future of mobile, but somehow I just don’t see it happening. But go on Nokia, prove me wrong.

This is ai gr8 post mate. Love ur writing! U have big hands! And big brains!

Regards
Arun8gb

I think you’re a lucky one if you’re not influenced too heavily by advertising or trends. You can really decide for yourself and differentiate what you want and what you need.

As Apple has shown the world time and time again, the general public aren’t like that. They are extremely easily moulded. And such, if you can exploit that, then why not.