IDC Releases 2011 World smartphone sales info

| February 7, 2012 | 41 Replies

Here’s a look at IDC’s smartphone sales estimates for 2011. Notice, above in Q4 2011 that even if Nokia managed to keep up the same highs of 28.1M of Q4 2010, Nokia would still remain third.

The question is, given the portfolio and brand recognition of the competition versus Nokia’s portfolio in 2011, does anyone legitimately think it would have been possible for Nokia to maintain or even increase beyond 28.1M per quarter? What exactly were sales like just prior to Feb 11? (Q1 2011 was 24m btw).

Apple’s growth has been amazing, but Samsung’s is even more so. Samsung is pretty much becoming the new Nokia. Sammy can make the iPhone clones for those who want an iPhone but can’t get one (gaining sales and brand recognition) and also make their own, more unique phones that push boundaries elsewhere. As a geek who loves specsheets as much as the next geek, Samsung is ticking a lot of boxes.

http://www.idc.com/getdoc.jsp?containerId=prUS23299912

In terms of yearly sales, Nokia’s 100M from 2010 is still yet to be eclipsed. But with an ever growing market and more consumers buying smartphones, it’s highly likely this will be breached by both Samsung and Apple in 2012.

Source: idc

Cheers Damen for the tip

Category: Nokia, Windows Phone

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and facebook.com/MyNokiaBlog. Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com

Comments (41)

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  1. inept says:

    Expect to see Nokia dip into single-digit smartphone market share for Q1 2012.

  2. munir_joel says:

    Now I understand why you hate Samsung so much…

  3. larryg968 says:

    Jay,

    Can u please stop making excuses for Nokia?

    “does anyone legitimately think it would have been possible for Nokia to maintain or even increase beyond 28.1M per quarter”

    The market is going grew 61.3%. Most manufacturers at least increased sales. So y wouldnt nokia sell more devices. RIM sold more devices. Blackberries absolutely suck and they increased sales by 5% so yes, i expected to increased sales but not greater mkt share

    • Jay Montano says:

      I asked a question. I did not say it was impossible. I also noted that Q1 2011 sales was 24m. Are you attributing that decline to Elop? Perhaps it was 23.9M until February huh.

      • yasu says:

        “I asked a question. I did not say it was impossible. I also noted that Q1 2011 sales was 24m.”

        They were growing sales in Q1 2011, 10% YoY if memory serves.

        “Are you attributing that decline to Elop? Perhaps it was 23.9M until February huh.”

        No seasonal variation. It’s the quarter after the end of years holiday.

        Now the over 30% decline 3 quarters in a row are squarely at Elop’s feet.

        For the record, I think that Symbian holds up pretty well considering all the difficulties thrown in its way.

        But soon enough Symbian will be gone, Elop will have nowhere to hide if his beloved WP isn’t able to fill The Burning Platform’s boots.

  4. migo says:

    Samsung already started becoming the new Nokia with the Innov8.

  5. atom says:

    Random question.

    Will Tango and Meltimi+smarterphone+S40 compete with each other?

    Basically even if WP gets to 30% market share and Nokia takes 50%

  6. Mendax says:

    Is this even a surprise given their smartphone line-up in the past two years?

    Hopefully this means there’s a lot of room to grow, but as others have suggested, it may get worse before it gets better.

  7. IKano says:

    This should be enough to show what Elop said was true. Android and bada are gunning for that low cost segment. I can see it where I live also, Samsung is really pushing for that 100 euro segment.

    A bada phone against a Symbian flip phone or S40 is no contest, peoople are picking those Samsung devices here. They really need to get tango up and running on low cost devices, they need that 100 euro market back and the 710 isn’t enough, people want choices. Samsung has 10+ bada devices against 1 Nokia WP phone and some symbian phones that don’t even leave the shelves, they need to come with tango and fast.

  8. Mushfiq says:

    Wat shit is bada man…. Shut the fuck up.

  9. dss says:

    Bada sells well, because of their price.. the best strategy for Nokia was to keep Symbian for the low end devices.. Belle should run fine on wave 3 like hardware. Also, Samsung makes two of the most expensive components, RAM and the screens… big difference.

    • dss says:

      Oh, and.. Belle kills Bada in terms of UX/UI

    • Gst says:

      Nokia fails to fix proper price for its non-wp7 phones,even unlock nokia 603 is priced at almost same as unlocked nokia 710 even though 603 has low specs than 710.Even if Nokia make belle devices with specs of low end android/bada phone it will priced at high range compare to competitor devices of same specs.

  10. Chen Zhe says:

    The simplest way for Nokia to get up by 1 rank: Tell the world that a phone that does not support complete multitasking is not a smartphone.

  11. Qorax says:

    And while -
    SMARTPHONES OVERTOOK PCs AND TABLETS IN 2011
    ————————————————

    In this report released by research firm Canalys, the Q4 results of 2011 depicts some surprising developments… for the first time, smartphone shipments have crossed the global shipments of desktop pc, laptops, netbooks and tablets combined !

    Ref: http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011

    The annual growth of smartphones is quite high, with almost 63% increase over last year. This has allowed for a global shipment of 487.7 million smartphones, compared to 414.6 million client PCs. Of course, the real star of the show are tablet computers, that have seen an astronomically high 274% increase over last year.

    WORLDWIDE SMARTPHONE SHIPMENTS BY PLATFORM : 2011
    —————————————————–
    PLATFORM………….SHIPMENT……SHARE(%)………Q4-11/Q4-10
    Android……………..237.8………….48.8…………….244.1
    iOS……………………93.1……………19.1…………….96.0
    Symbian…………….80.1……………16.4…………….(-)21.1
    Blackberry………….51.4……………10.5…………….5.0
    Bada………………….13.2……………2.7………………183.1
    Windows Phone…..6.8……………..1.4………………(-)43.3
    Others……………….5.4……………..1.1………………14.4
    TOTAL……………….487.7………….100……………..62.7

    It seems that the sudden increase in popularity of tablets hasn’t affected the smartphone market. The competition among the major platforms seems to be one-sided, though, as Android smartphones had the lion’s share of shipments, with almost 49% global market share. Apple comes in at a distant second with 19% followed closely (and surprisingly) by *Symbian*.

    • zlutor says:

      WP7 and MeeGo numbers are suspicious (1.2 vs. 0.6 mio), at least…

      I doubt they are in sync with numbers published by Nokia itself…

    • larryg968 says:

      I find it hilarious that WP is still being outsold by bada.

      Personally, i dont kno i people hate Microsoft or the ui that much but people might be turned off by the unique ui. They look for the icons and all they see r these tiles. People dont like change, especially big changes.

  12. dan says:

    Of Course, nobody going to buy symbian when the only major supporter is gone and WP Device came in Q4 don’t help

  13. flop says:

    SAMSUNG PLEDGED IN THE BEGINNING OF THIS YEAR TO SURPASS NOKIA IN EVERY SEGMENT TO BECOME WORLD’S LARGEST PHONE MAKER. THEY R 100% SURE THAT THEY WILL ACHIEVE IT BY Q3 OF THIS YEAR.

    Jay do make a poll on this whether Nokia will retain its 25 years crown as world’s largest phone maker or not.

  14. LaW says:

    man there are alot of isheeps getting sucked in, 37M in Q4 gees. these glass sandwiches are 1 grand a pot, i wonder why crapple makes a fortune off their sheep

  15. S2Korpio says:

    Considering the transition, those numbers aren’t surprising. I can’t wait to see how it goes when things settle down.

  16. hosny santos says:

    hy, this is the reality by nokia incopetency in the past, and the madness off today with Flop, WP doesn´t sales, and maemo must be the 2 option off Nokia ,the figth betwen synbian and maemo´s men ,the isolation off then they dónt talking each others by internals fight, then Flop cames with his stupid burning Nokia now we are criyng for the great nokia wath is going down, from Brasil

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