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Nokia Lumia 610 – sub £100? WP Tango, 256MB minimum

| February 18, 2012 | 28 Replies

Here are some posts that I thought I missed out during the week. They are separate stories but they make sense together.

 

1) Nokia Lumia 610 might reach the sub £100 mark? (Cheers Muerte!)

http://www.techradar.com/news/phone-and-communications/mobile-phones/nokia-lumia-610-to-set-new-bar-for-budget-windows-phones-1063205

2) Specs on Tango (Cheers RaV!)

http://pocketnow.com/windows-phone/leaked-tango-screenshots-reveal-conceits-for-low-ram-handsets

Significance? Nokia’s Lumia handsets need to reach lower price brackets. I recall before that MS wanted to ensure the user experience was not compromised – especially something along the lines of maintaining the resolution as those 800×480 displays were cheap enough. Apparently the requirements on RAM have been relaxed from 512MB to 256MB, and should there be any apps requiring more than that, those cannot be downloaded.

A few things I have read in reaction to this.

1) Why can’t the first gen hardware (2010 class) just be the bare minimum as opposed to introduce weaker hardware?

2) Tango phones might just be for certain markets with very low price. Some said if you expect it to run higher end apps not to get the cheaper handsets (e.g. gaming laptop vs standard).

Allowing lower end hardware could allow Nokia Lumia/Nokia WP to penetrate segments that the Nokia Lumia 710 couldn’t. We already heard last year of possible reductions in minimum requirements.

As long as the user experience isn’t compromised by lower end hardware (perhaps Tango is even more optimised) then I guess that’s OK. If they attempt to get sales by cost cutting and compromising on the WP user experience then they’ll just wreck whatever good reputation WP has going for it. Techradar mentions fewer pixels – let’s hope that’s just in terms of the camera. Also reassuring that WVGA will be the minimum is that new resolutions aren’t available until Apollo (WP8) anyway.

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With the way WP handles multitasking with it’s “tombstoning” 256MB should not be that big of an issue as the OS handles management of RAM so you don’t have to worry about what apps are open at any one time (no remembering to close apps).

I can’t be sure how much more Nokia would be saving by picking Tango level minimum hardware as opposed to using just the older (but higher spec’d) first gen WP hardware minimum specs. What worries me most is the impact it will have to what apps users on lower end Tango phones can download. I guess it’s somewhat similar to Nokia 500 and the reported issue by some of being unable to play 3D games.

The sub £100 sounds quite decent if they are able to keep the stable, fast, fluid user experience. That could give them the edge on the sub £100 Androids that whilst ok aren’t as smooth as their higher end counterparts. With WP as we saw the Lumia 710 is as fast (if not faster in certain operations) as the more expensive Lumia 800. I think last summer that MS wanted to get it to sub $100 – perhaps undercut Android?

Other Nokia camps will take care of lower end price brackets. S40 might transition to Smarterphone (Meltemi?), and possibly with Qt be a proper Android low end killer (especially with Swipe UI)? At the top, we could have Nokia’s higher end Lumia, but also the PureView 808 on Symbian. As for MeeGo, well we can all but hope there’s a successor to the N9. The official word on that is of course that it is in Nokia’s labs as part of the future disruptions. MWC begins at the end of the month and will settle some of the speculations on Nokia’s future.

 

Sources:  techradar /wp7forum.r  via WMPoweruser / pocketnow

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Category: Nokia, Windows Phone

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com
  • john

    Its going to be really interesting to see how the low end lumia’s compete with the Symbian 500′s of this world.

  • migo

    I really wonder how shaving off 256MB of RAM is going to cut the BOM down that they can sell it for $100 less than the Lumia 710.

    The 710 is already turning Rogers a profit at $230, meaning they pay Nokia somewhat less than that. I could see an 800MHz Snapdragon being cheaper than a 1.4GHz one, but I wonder what else they’ll do. Single band UMTS? No CBD? I still can’t think how that brings the cost down by $100.

    • Viipottaja

      Agree, but like you said they will shave cost on every single thing to get to that kind of price points, and RAM and CPU are just one thing. It will go to quality and size of screens, materials, battery, camera, packaging, accesssories (i.e. lack thereof,), radios etc. and every single penny counts (unlike so many people in fora like this seem to often think). Still, the price difference might be more like $75 than $100 (and yes, $25 is a massive difference at those price points).

  • Buzzinga / jody

    if ever Nokia comes up with awp that is less than 150 US$ i will get one as my as my second phone just to try wp

  • Patata

    “Also reassuring that WVGA will be the minimum is that new resolutions aren’t available until Apollo (WP8) anyway.”

    Are you sure? As far as I remember, Tango should allow 256MB Ram and HVGA resolution.

  • Gst

    If nokia manages to make 610 how come it is priced less than 500 when naming indicates it should be priced higher.Also just by reducing ram how can they reduce the price since 1st generation symbian^3 phone with 256mb ram with ancient 680mhz processor is priced at higher level now than this?

  • http://Www.themobilestats.info mobilestats

    Under 100£? Quite difficult, as Elop is orienting his view to the top, not the bottom line. On 200£ (retail price) could sound good IMHO

  • Conflicker

    The minimum RAM requirement was 256 MB always.
    Check out the Mango’s HW Spec page: http://msdn.microsoft.com/en-us/library/ff637514(v=vs.92).aspx
    Or the original WP7′s page: http://web.archive.org/web/20100503134822/http://msdn.microsoft.com/en-us/library/ff637514(VS.92).aspx

  • nyapinkid

    yeah….in Indonesia nokia just promote lumia 610 but without picture…..

  • manu

    primary concentration of nokia with this phone will be asia and middle east.but if this one also dont have bluetooth file transfer and sd card support no one will buy it.nobody care about buying a lumia device here in india,they are still happy with symbian.nokia has cut the price of lumia 710 by a whooping 5500 RS .now its priced same to nokia 603 and galaxy ace price bracket.

    • Viipottaja

      Just out of curiosity, what kind of files do folks in India mostly tranfer between phones?

      Btw, I do think they are aiming to other regions/countries as well (yes, I realise you said primary and you may well be right :) ) with such cheaper models. Even in the US there are a LOT of people without smartphones and something like this might appeal to them as well. As well kids etc. in many other countries.

      • saj

        Hey Bro, in India, we share songs, videos, images and documents via bluetooth. Everyday I share atleast 2-5 files with my friends. Here people use bluetooth for tethering also. Memory card support, front facing camera is also a must here.

      • Muneeb

        I’m from India and we use Bluetooth file transfer for sending videos, movies and specially songs/music. They should add Bluetooth file transfer or they will lose customers.

      • AlOnE

        same with Malaysia, and any other countries.

      • Buzzinga / jody

        from the Philippines and i use bt a lot to transfer photos instead of inserting usb cable into netbook. not only p photos,i also use by to transfer whole album of songs to my n9, again instead of the cumbersome USB cable

      • Gokul

        i am from india . we share songs and photos through bluetooth .if you count bluetooth Data transfer it is huge . lack of prper bluetooth connection is the reason indians not buying iphones. there is another usefull thing with Nokia s40 and Symbian is we can use these phones as bluetooth Modem Speeds are very less but India is not Developed

      • Dave

        Its not just India – a colleague is a musician, and when he was using a Nokia N95, he’d regularly send me music via bluetooth (“Here’s my latest, have a listen”).

        Only stopped that sharing when he moved onto a Blackberry – bluetooth file transfer on those is truly horrible. It always wanted to be paired prior to sending a file, and I hated it whenever he sat down, his phone would automatically pair up with mine.

        Bluetooth for sending of pictures/videos/music has been way more natural than email – why bother using your data allowance when you can just squirt something over via BT?

        (I work at a UK telco)

  • manu

    ya i also read somewhere about tango supporting hvga resolution.if they can price the phone as nokia500.maybe people will notice it.

  • http://www.s2korpio.wordpress.com S2Korpio

    God forbid they undercut the price through build quality.

  • zipa

    Like mentioned above, the minimum RAM spec has always been 256 MB. Also, regarding the price: who’s to say that some of that MS-money isn’t used to make this product a “loss-leader” to win back some marketshare?

  • KF

    it is impossible to be cheaper than the asha 303. it will be priced the same as the 603 I guess

  • BJ

    I don’t get why they would do what they do. Take Lumia 800 and Lumia 710 – they’re equal in terms of performance and the interface. Why would anyone pay a substantially larger sum for something that works exactly the same but has very minor differences in the actual use? Looks and cameras notwithstanding. It’s like Apple producing iPhone mini which works just like the 4S but looks slightly different. Makes no sense.

    • manu

      that has to do with damn restriction of windows os than anything from nokia,btw people are buying it right.i think lumia800 sells more than 710.its atleast a better device compared to iphone4 at much cheaper price.

    • twig

      These look to be pay as you go phones instead of 2 year contract phones. Hopefully they get these into walmart,etc. and replace their current no contract phones with these. You could see these at super low prices as pay as you go also subsidizes the cost.

  • Gokul

    Any one saw the lumia 710 User Revies on T Mobile USA ?
    almost 9.9/10

  • devansopan

    NOKIA LUMIA 900 4G SPEED

  • Vikas Patidar

    Whatever you do with WP but don’t forget to bring SD Card and BT file transfer, and internet tethering otherwise wait and watch how Samsung eats your cakes here in INDIA

  • Arjun

    I want to knw b/w nok 500 and lumia 610 which one is better?

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