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Has Samsung overtaken Nokia in handset sales?

| April 12, 2012 | 96 Replies

 

 

Doing some last minute errands before I head off to the train station and then back to Manchester.

Based on the trends it was expected to happen some time this year, but we never thought so soon. I still remember from a few years back, Samsung claiming to be on a mission to dethrone Nokia. It was laughable back then given how strong Nokia seemed to be, but Samsung has continually ramped up sales, squeezing out smartphone after smartphone which to be fair, are pushing boundaries too (e.g. Note).

We suspected Samsung might have overtaken Nokia yesterday given the total 83M sales Nokia estimated for this quarter vs Samsung’s speculated 92M. Just this year Nokia lost out to Samsung/Apple for top smartphone manufacturer. Now, it seems the crown must be passed on to Samsung, with Nokia no longer the number 1 handset manufacturer by volume.

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This should be confirmed by Nokia’s Q1 results on April 19th vs Samsung’s expected 92M.  Nokia’s mobile phones alone at 93.9M last quarter would have been enough (+ the smartphones to secure that top spot a little bit more). Instead both mobile phones and smartphones collapsed. 93.9M to 71M and 19m to 12M.

http://www.bloomberg.com/news/2012-04-12/samsung-probably-overtook-nokia-in-phone-handset-sales.html

Here’s another interesting look from Horace of Asymco.

http://www.asymco.com/2012/04/12/how-samsung-beat-nokia/

I don’t really have time to think this through right now, have to finish picking up a few bits before I leave. Darn Carphone Warehouse was supposed to deliver my phone on Tuesday and still today it’s not here. Gah.

 

Thanks Damen for the tip.

 

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Category: Nokia

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com
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  • Ebon & Unicorn N9s

    Simple Answer.. Yes it has….

  • Diogo

    And Samsung has Windows Phone, ask them if they sell? Of course not!
    Nokia has the lowest share in smartphones by year’s end. But that’s good, right?
    We love Windows Phone and we love the Microsoft.

    • Tim.L

      Nobody said this was going to be easy.

      Symbian was dead, that we all knew before Elop and now it just has happened faster.

      It was screwed back in OPK time with Symbian staying stagnant. Elop is just the aftermath.

      Nokia will probably settle as the number 3 or 4 in 2 years time with okish low end sales and plus 10 million WP sales quarterly.

      • Diogo

        the dead sells 15 million and the hit sells < 2

        • Jay Montano

          Different context. Weren’t they saying the same thing when it was Symbian on 24M and iPhone and Android on 1M? Symbian is on the decline.. Nokia always knew this would be replaced. The Maemo Route unfortunately was not possible (that is the route I would have preferred over ANYTHING).

          Lumia has not had the same time to establish itself as Symbian.
          Lumia has not had the time to reach all the markets of Symbian
          Lumia has not reach the price points of Symbian

          – I could substitute in Maemo for the same sentences above to justify why Maemo would also be in a similar boat.

          • ashok pai

            Maemo would have done exceptionally well than Lumia in traditional market like india, but not in mature markets like US.

        • Dave

          Those 15M are mostly very cheap S60v5 devices, coasting on low prices and momentum. Their market share is being lost mostly to cheap Androids, faster than (some) expected. This is the market segment supposed to be replaced by a new low end offering (Meltemi), not S^3, and not WP either.

  • steelicon

    150M market share in exchange for 5M. How sad.

  • http://www.google.com/ shen8068

    Based on the trends it was expected to happen some time this year, but we never thought so soon. I still remember from a few years back, Samsung claiming to be on a mission to dethrone Nokia. It was laughable back then given how strong Nokia seemed to be, but Samsung has continually ramped up sales, squeezing out smartphone after smartphone which to be fair, are pushing boundaries too (e.g. Note).

  • http://www.google.com/ shen8068

    Based on the trends it was expected to happen some time

    this year, but we never thought so soon. I still

    remember love from a few years back, Samsung claiming to

    be on a mission to dethrone Nokia. It was laughable back

    then given how strong Nokia seemed to be, but Samsung

    has continually ramped up sales, squeezing out

    smartphone after smartphone which to be fair, are

    pushing boundaries too (e.g. Note).

  • http://www.google.com/ shen8068

    Based on the trends it was expected to happen some time this year, but we never thought so soon. I still remember love from a few years back, Samsung claiming to be on a mission to dethrone Nokia. It was laughable back then given how strong Nokia seemed to be, but Samsung has continually ramped up sales, squeezing out smartphone after smartphone which to be fair, are pushing boundaries too (e.g. Note).

    • http://www.google.com/ shen8068

      Based on the trends it was expected to happen some time this year, but we never thought so soon. I still remember love from a few years back, Samsung claiming to be on a mission to dethrone Nokia. It was laughable back then given how strong Nokia seemed to be, but Samsung has continually ramped up sales, squeezing out smartphone after smartphone which to be fair, are pushing boundaries too (e.g. Note).

  • http://www.google.com/ shen8068

    Based on the trends it was expected to happen some time this year, but we never thought so soon. I still remember love from a few years back, Samsung claiming to be on a mission to dethrone Nokia. It was laughable back then given how strong Nokia seemed to be, but Samsung has continually ramped up sales, squeezing out smartphone after smartphone which to be fair, are pushing boundaries too (e.g. Note).

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