Err..Nokia Drive for ALL WP8 phones
Nok Conv officially announces that all WP8 phones, Nokia Lumia and Non Nokia Lumias will get Nokia Drive.
http://conversations.nokia.com/2012/06/20/nokia-drive-for-all-windows-phone-8-smartphones/
This is a fantastic app I’ve been using on my Lumia. Is it a good thing that it’s appearing on non Nokia phones? Yes and No.
No in that it gave Nokia phones an added value. Free voice turn by turn satnav with Lumia.
- Yes, because HTC is already offering their own turn by turn satnav (though not free)?
- Yes because Nokia may be getting paid for others to use their service.
- Yes because the Nokia brand proliferates. Now mapping is getting tougher with Apple kicking ElGoog out to join the game, trying to make Nokia Drive something more mainstream is necessary. I can’t wait for HTC staff to demo Nokia Drive :p.
Is there anyway to make Nokia’s version of Nokia drive a little better? Nokia Drive Pro?
Is this a good thing or a bad thing?
About the Author (Author Profile)
Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.comSubscribe
If you enjoyed this article, subscribe to receive more just like it.
I make no comment on it being good or bad, because really there is no point in having that discussion now, but I do want to emphasize that this is part of Nokia’s larger plan to sell their location “where” platform to vendors. They will receive royalties for it. This is a new business for them.
You are again and again asserting that and you’re still unable to give any supporting evidence. More precisely the problem is if these royalties are included in the “platform support”, which would essentially mean Nokia isn’t getting anything, or it’s separate deal so Nokia can possibly get real money. I didn’t see any evidence for the latter, so the default assumption so far is it’s all in the platform support.
The burden of proof on that is on you as far I consider.
They are not, there is no point in making such an assumption. I have read enough on the topic and see the new sources of revenue of the new strategy (mapping, location-based services, advertising) clearly mentioned separately in all the financial/stock-holder communications. Nokia expects a significant new revenue stream from this area. In effect, they are selling a platform of their own – the where platform. It will ship with Windows Phone and they will get paid for its use.
The platform support payments are temporary and not a part of the strategy, just the transition to the new strategy mode. The support payments are to recognize the value of Nokia’s Windows Phone move (which had value to Microsoft) and pay for them for the hardships related. It is a separate thing. You are letting your conspiracy demons get the best of your judgement, there.
This was a major reason they went with Windows Phone, because they can leverage that business there – whereas they could not do it with Android, because Google is a competitor in that area. But that’s enough from me on this topic. I’ll let others be the judge of is this a good or a bad idea.
You are spot on, Janne. This is precisely the reason why Nokia went “all in” on Windows Phone.
The coming quarters will show whether or not it was a good bet.
Thanks Zipa.
And just to clarify, because I’ve been crucified for this before: I am just telling you how I see Nokia sees this thing. I am reporting, not commenting. I am not claiming anything about its validity or soundness as a move, any more than I ever did of Feb11 or anything like that.
Yep, this quarter will be (probably) the worst ever… Q3/Q4 will show us if this was a good bet..
This quarter has just passed, Q3 will take a hit due to no full upgradeability.
I wouldn’t think so. Everything that can be upgraded will be upgraded.
“You’ll be getting WP7.8, which includes many great features from WP8, for example the start screen. The only features you won’t get are hardware dependent, like multi-core processors (a bit tricky to deliver those via SW update
”
- Heidi Lemmetyinen, Editor-in-Chief, NokConv
Well, technically the new kernel and the binary break caused by native code isn’t hardware dependent, but the scale of magnitude is along the same lines.
Anyway, it’ll probably take until this time next year before anyone actually has enough data to say whether or not this (the entire WP strategy) was a good bet or not.
That’s just PR claptrap, WP7.8 is getting only minor visual upgrades, all the major ones mentioned are WP8 only.
Further, wasn’t it Q2/Q3 of 2012 when we’ll see if the radical strategy shift pays off? Now we’re going into the next year? Keep moving the goal posts… Too bad Nokia doesn’t have the same amount of time to wait and see if it works…
“all the major ones mentioned are WP8 only.”
What non-hardware related major upgrades are WP8 only, if you don’t mind me asking?
Especially since pretty much none of the “consumer related” upgrades have yet been revealed.
“Further, wasn’t it Q2/Q3 of 2012 when we’ll see if the radical strategy shift pays off?”
No, why would you think so? It has been pretty clearly stated that 2012 would be the year when the Lumia roll-outs and the actual input from Nokia would begin to be visible, so unless you have a pretty good crystal ball, you won’t get 2012 results until some time in 2013.
IMO 7.8 is really bad PR. They should have named it WP8 Lite. You need letters to redirect people out of numbers. 7.8 is always 7 and people think that 8 is so much better.
If you had 2 similar phones with a tag on them. One said it had WP8 Lite and the other 7.8. Most people would pick WP8 Lite because they think it’s more advanced even if it isn’t.
Sefriol: I totally agree with you there. If there’s one thing that should have been copied from Apple, the naming of the updates would be it.
Come fall, even the iPhone 3GS will get iOS 6 (I think…?). Never mind that it won’t support pretty much any of the features that are coming with said update, but people will “know” that their ancient phone just got upgraded to the newest OS version available!!
I really do think that it was a bad PR decision to be “honest”, and call the update WP7.8 instead of WP8.
incognito:
“That’s just PR claptrap, WP7.8 is getting only minor visual upgrades, all the major ones mentioned are WP8 only.”
Oh course this is true.
The WP 7.8 upgrade and Lumia exclusive additions are a barely adequate response to the challenge we knew was coming. Time will tell if they are nearly enough.
The sales channel and sales guys wont buy that. You already saw that with Symbian will be supported until blaablaa.
The sales guys will tell the potential buyer that they will get triple power with full app compatibility, if the customers are willing to wait 4-6 months. And add “by the way, we have the Galaxy S III available right now”
Huge discounts on the way for L900
incognito & jiipe, both of you have fair point… of course, Q2 had passed, but still we don’t have the Report… It will be horrible, but still we don’t know what kind of horror is it
“The sales guys will tell the potential buyer…”
…whatever they are paid to tell.
Not Always…
Q3 will take a hit because there will be no new phones. Sales have picked up some in the EU and China, but dropped in the US ( well, according to statcounter ).
statcounter is about data usage (unique daily IPs) not sales though it is indicative of trends. But news OSes will fare much worse because they are up against OSes that have been selling phones for many years.
WP’s usage has flatlined in the US of late but keep in mind that a ton of iPhones and Androids are being sold in the US daily so for WP has to keep selling just to maintain its current usage. Of course it needs to rise higher at some point.
I agree, there has been a consistient rise in European WP usage and China is showing signs of significant WP usage increase though it is volitle and too eary to tell exactly what is happening.
Q3 will be worse than Q2. Elop already warned last week about Q3 results being negative. And WP8 update not coming to WP7′s makes WP7 phones basically useless paper weights no retailer wants filling stocks and no customer wants to buy when you can just wait awhile and get WP8.
So Q3 will be very nasty sales wise and now Moody’s is also saying that Nokia is burning faster than was expected. I don’t see how Nokia can survive past this year.
WP8 won’t be any kind of miracle that some people here are expecting it to be. It’s still basically the same old WP with its horrible, made for imbeciles Metro UI (as my friend so aptly called it today
He got Lumia 900 from his employer.) and many lacking features. And what’s more, WP8 will have even worse carrier boycott than WP7 has now, because of the Skype integration.
First, you are claiming something so the burden of proof is certainly on you, not me.
The platform support arrangement goes over the whole 5 years term, it’s in the fillings. BTW, yes, Elop is promising money from the Location & Commerce unit, but that’s related to new location/social/whatever services they are supposedly researching and developing, just selling map app thorough MS can hardly bring significant revenues, let alone in WP ecosystem.
In other words, still no evidence. But I like that at least there is no middle ground, maybes and time-will-tells, the situation is black-and-white clear.
Agree 100%
Nokia is already breaking the Finnish Securities Markets Act by not disclosing sufficient information on the deal (eg timeline, scope). If there would be other non-disclosed revenue streams, it would make it even worse.
nn: I think most things I have said about Nokia have been accurate. I think, for those who actually read what I write, my record is pretty good. I will leave this one to speak for itself, because trying to explain or prove myself would be in vain. This pool has been poisoned and no real conversation can be had here.
I think I have over the year presented a good case of the reasons why and of the strategy what Nokia is trying to do – again, for those that actually read what I write. I am not saying whether it will work out or not. But unless Nokia gets bought, you will begin to see this new revenue-stream in future fiscals.
As for moving goal-posts or anything like that upwards the thread, I stick to my regular programming: By Q4 it will be clear if the Lumia strategy is working – it must show healthy growth. If Q2 already flat-lines (2M), it will look very bad. Elop has until the end of year, if it is not working out, he will be gone. If he is gone, Nokia may change plans. That is my prediction.
I don’t plan on wasting any more time either feeding the trolls, being one, or trying to explain for the thousandth time something to an audience that is not receptive. Keep on believing 808 will be limited like N9, that there was no Meltemi or Asha swipe, that there is no location-based revenue stream, and whatever is the favorite conspiracy theory of the week.
I know better and that is enough for me. I get it: You don’t believe me. And really, that is fine.
Could not have said it better. I applaud you, sir!
Just for the record, I never claimed Meltemi doesn’t exist. I don’t remember giving any prediction about Asha-swipe, let alone claiming it also doesn’t exist. That observation about 808 and N9 availability was in response to commenter reporting exactly the same 808 country-level restrictions that people faced on N9 launch.
And finally, I’m not debating whole location-based revenue, just the compensation for giving offline maps and navigation to every WP phone. Nokia was selling the phone and map in bundle long before Lumias, so whatever is the internal accounting the money from maps on smartphones always entered the company in Devices unit. Including the royalties in platform support would be just continuation of current state of things.
However, if for example Nokia gets something from that Groupon partnership, I’ll happily concede it’s separate and different stream from the MS money.
blame USA and their hard on for control,dominance and corporatism
you should join the dark side of MNB,
..they have cookies.
To the Imperial Galactic Empire, the Rebel Alliance is the perceived evil, dark side. But we all know what really happened.
I don’t like it one bit. There goes the one bit of exclusive app. What’s next Nokia Transport, Nokia music?
Nokia better have something groundbreaking as an exclusive when they release wp8 phones in the fall
It’s on camera department obviously
No wonder they’ve been downwriting Navteq quarter in, quarter out (in the order of billions of euros).
What value does the mapping organisation hold, when anyone can get ALL mapping data by paying MICROSOFT ten bucks, and ALL commerce within navigation is MICROSOFT’s and MICROSOFT’s only.
Nokia essentially gave Navteq, a purchase of 5 billion euros, to Microsoft, FOR FREE. Hope they got bribed well, at least.
MS is paying Nokia for the mapping data. Commerce/location based ads etc. revenues are most likely shared as well.
Ding-ding-ding, we have a winner!
Pennies.
Again, Navteq no longer holds a value of billions. It did, when it in part allowed Nokia to sell millions of subpar devices.
LOL @ n00b!!!
Back in 2010 the advertising industry had a revenue of ~$500 billion. It is rising, and a significant amount of that is expected to be geared towards mobile and location based advertising in the coming years.
Pennies… Yeah right.
Pennies for Nokia, of course!
No one said that Microsoft wouldn’t make money, should Windows Phone succeed (which probably isn’t going to happen.)
Pennies for Nokia, the ones who are providing the location-based advertising platform? What are you smoking, and where can I get some of that?
Yes, paying as before for the mapping data and the rest are part of the platform support payments
The platform support payments have dick all to do with the location business. They are just a “freebie” for Nokia to support them during the transition.
Nokia might get 2-5$ / WP8 device sold, but they will most likely get less sales of their own devices, unless it is somehow better in Nokias. I don’t know whether it is good or bad, but I don’t like it.
You’re thinking “droplets”. Think “streams”.
I’m not 100% sure if it’s good or not. But in the end I’d say: everything that helps the WP ecosystem growing helps Nokia selling devices, right? So hopefully it’s a good thing, even if Nokia is losing one of it’s main stand-alone features.
But with WP8 it should be easier to differentiate (even in terms of hardware) than it is right now, so I have high hopes for Nokia and WP8.
Nokia’s differentiating points have always been reception, call quality and cameras. That was just as strong with WP7 as it ever was. Although back in the first half of the decade they were doing some pretty crazy phone designs that they’re going to have to be more subtle with now.
Although an interesting point is that Fujitsu and Sharp phones running Symbian were far more advanced than anything Nokia was putting out, so it’s a small wonder they had to withdraw from the Japanese market.
Yep, that’s the perverse position Nokia is in now – forced to help to promote alien OS by killing itself.
I think they are not giving it free, must get some part of wp licence fee? Or Nokia is not paying at all wp licence
IIRC, the financial report/investor call said the current license fees and the platform support payment more or less cancel each other out.
It’s in their financial reports clearly stated. The latest info was that the platform support might be a bit higher (because they have sold less than expected)
It’s not like anything else than the Lumia series will sell anyway
What I’m curious about is whether this also means any platform that uses Bing Maps (like BlackBerry)
If I’m not mistaken, Bing Maps will be entirely replaced by Nokia Maps, so yeah, I guess that BB will be getting Nokia Maps (not Drive, I’d think) or opt for a different provider.
Bing maps has been replaced by Nokia maps as far as I know. Check the bing maps site and you’ll find copyrights from Navteq.
Nokia refused to do this with Symbian and the other manufacturers fled. Hindsight is 20/20 but it will now give even less distinction and differentiation between itself and other WP8 manufacturers. It’s good for WP8 and probably bad for Nokia in the long run.
I disagree. Nokia squeezing Samsung and Sony-Ericsson out of Symbian was bad for Nokia.
I thing it was a good thing. It was either this or Nokia and Microsoft would have to continue to spend a lot of money extending their individual mapping technologies and they are both behind Google in things like 3D and StreetView.
+1
depends on how much royalty can nokia get. It could be good as long as a huge NOKIA logo appears every time before opening the app, and there are more features exclusive to Nokia phones.
I think this means Nokia Maps,Drive for tablets too? If so the commercial use of Nokia Drive for business also could be huge. No I don’t mind at all because it make people think, what else does Nokia have because this is great
I love the timer that tells you when you eta is and changes how you drive…great for business. Also insurance auto companies what to have rates based on how you drive and a Nokia Drive business program could give them an edge in getting that business since drive also knows your speed.
maps has been doin that since it was 80 bucks yearly where the hel have you been :/
From my personal experience, people want the Nokia brand but they don’t want Symbian. I doubt Nokia will lose much by this.
Also, if these phones sell well in Japan maybe Nokia will finally realize they have no navigation and mapping for Japan and they will finally bring that. And hopefully some indoor nav for Shinjuku station
Haha. I too have been wondering the corridors and halls of the Tokyo central stations for hours on end, crying for help, almost starving, trying to find a way out.
“people want the Nokia brand but they don’t want Symbian”
Then why is WP isn’t selling? Does the same logic applies to WP as well?
It is selling, just not many people know about it. When I say I have a Windows Phone half the time I’ll hear a response along the lines of “What’s a Windows Phone?” awareness is a problem for the platform, but that is changing (a bit slower than everyone would like, but changing nonetheless).
After two years, over billion dollars of marketing and plenty of media coverage, you’re saying people just don’t know about it. You should do stand up comedy.
Keep inventing them excuses. The old ones will eventually run out.
This is important for WP ecosystem, because Apple has it’s navigation app and I think that Google will provide free navigation for Android ecosystem in the future(if not already?).
So, TomTom maps for iOS, Google maps for Android and Navteq(Nokia) Maps for Windows phone.
it will be just a “maps” for windows later. No need for extra branding.
hmmm…
guessing
Sure, makes perfect sense to not take advantage of all the free promotion that the Nokia branding would give… Or not.
Nokia announced new Lumia camera update: http://www.nokia.com/global/apps/nokia/lumiaupdateapps/
ohhh. more “good” news. Nokia spent 8 BILLIONS (!!!) dollars for navigation and now other will get if for FREE!!!
in the meantime T-mobile Germany refuse to sell Lumia 900 due its not upgradable to WP8. There is no WP8-compatible phones for at least 3 months. M$ screwed Nokia again
It’s not wrong. Microsoft (elop) plan is working perfectly for them and soon well you all know how well Nokia’s sales will go until they get first hardware out that does not have dead OS inside.
“Nokia spent 8 BILLIONS (!!!) dollars for navigation and now other will get if for FREE!!!”
Nope. If Nokia would have wanted a free navigation app to bundle with their phones, they could’ve licensed one. Obviously they paid $8 billion for something much more than that…
Yep. Nokia spent 8 billion to BE ABLE TO GIVE THE DATA AWAY for Microsoft to sell; that’s something you can’t do just by licencing the data for yourself.
Oh, they get “paid” alright. Definitely probably at least a couple of lunch coupons per executive, straight from Microsoft (as a thank you!)
Are you trolling or seriously ignorant/stupid? I can’t tell…
I made an post from my phone and it was marked “Your comment is awaiting moderation.” and then deleted.
I seen blogers on MNB complaining about Tomi Ahonen deleting comments in his blog and still MNB does the same.
I would like to know why my comment where marked “Your comment is awaiting moderation.” and then deleted?
Also what rule have i broken and when?
I might not like everything Nokia have done lately but thats only a different opinion and i used to beleve it’s aloud to have different opinions here.
The erased post was
“Will other Nokia phones get all features as well?
Like N9 and belle or do Nokia users need to buy an Samsung WP for that?”
And i really hope that Nokia will keep updating drive and maps on recent phones.
Before throwing your accusations, no I have and do not remove comments unless it’s spam.
For one, it takes too much time to moderate that anyway. I always allow all the readers to moderate each other.
If your comment suddenly says ‘awaiting moderation’ that’s due to the antispam filter. It is overactive at times and filters out legit comments by accident. If I’m told about it, I will try to find it and approve it.
However I am not removing comments.
Please watch yourself and your accusations before you throw them.
I’m glad to hear that you don’t remove comments
But how could anyone know that it’s an faulty antispam filter thats causing it when theres no information about it.
Maybe the moderation text should be altered in that case to explain what really happens, like “this comment was picked up by our antispam filter and will be deleted automatically, we apologize for any inconvenience it may have caused.”
The message need to explain what really happens and not lie to the posters.
And no i didn’t throw any false accusations i only responded to the information given to me, and still my comment were deleted.
That would be a big LOL if “other” manufacturers had better “Nokia” maps/drive than your own “nokia” phone.
Just wait. I wouldn’t be surprised if that happened.
I can’t see my comment. :/
Some on here really are clutching at straws. Nokia Location will not be hugely profitable for Nokia.
How much you think MS is paying them for the per user license? The Windows Phone licence is rumoured to be about $15-$27. Nokia Location will be a fraction of that. Let’s assume its $5 per Windows Phone Licence then there have been about 15m Windows Phones sold to date. Lets also assume that the contract with MS is retroactive so all these Windows Phones can now download Nokia location that would mean $5 x 15m – $75m – to Nokia that is peanuts. This calculation is based on 2 big assumptions and in reality I would expect the location licence income to be less than half of this.
“How much you think MS is paying them for the per user license?”
What makes you think that it is licensed on “per device” basis?
Oh, and there is no “Nokia Location” app that can be downloaded, it’s a wee bit more than that…
Doesn’t matter even if its a flat fee it’s not going to amount to much no matter how you slice it.
If Nokia has any sense they would licence the tech on a per use basis so that you can mazimise revenues.
But as its Elop I’m sure he got the best deal for Nokia..
now we expected pureview tech on all wp8 device soon….lol
fail nokia!