Comments on: Press Release: Ford and Nokia research a smarter and more personalized driving experience

By: Zipa

Zipa — Thu, 28 Jun 2012 08:08:26 +0000

The location platform is, umm, platform independent. Doesn’t matter what the car makers use to code their ICI units with.

By: Janne

Janne — Thu, 28 Jun 2012 07:49:33 +0000

…and again, a benefit for Nokia for being a part of the Microsoft ecosystem. These considerations were one reason why Nokia chose Microsoft.

Again, not making any claims as to how to good this was compared to whatever bad was included, just pointing out that the location strategy is a major part of the new strategy.

By: Janne

Janne — Thu, 28 Jun 2012 07:41:35 +0000

Obviously Nokia had a car-strategy for MeeGo as well (and the Symbian connectivity shown in a car at Nokia World 2011 was cool). I am not disputing or discrediting that at all.

All I’m saying is that people never gave enough credit or attention to the “location” part of the new strategy, and why they couldn’t have achieved that as well with Android.

They could have achieved similar with MeeGo, of course. But then I never said the MeeGo strategy couldn’t have worked. All I’ve said is that Symbian had to go.

By: jiipee

jiipee — Wed, 27 Jun 2012 22:00:41 +0000

You seem to be right on Ford case:
SYNC used by Ford is Win CE based system by MS.
I know that BMW for example uses Qt since a friend of mine coded some additional stuff to his own in-car system.

By: jiipee

jiipee — Wed, 27 Jun 2012 21:45:49 +0000

People see the opportunities and Nokia as well.

This does not explain the Elop’s strategic choises at all. Nokia could easily have executed this with Qt strategy. Infact better since qt is widely used in the in-car infotainment systems.

Vanjoki himself was talking about this before Elop.

By: Zipa

Zipa — Wed, 27 Jun 2012 19:34:33 +0000

PureView and Scalado immediately springs to mind on that front. I seriously don’t expect the 808, as impressive as it is, to be all that PV could possibly be.

By: M

Wed, 27 Jun 2012 18:59:51 +0000

Microsoft Sync has been in Fords since 2008 so its only natural that as Microsoft switches to Nokia for its mapping solution that Ford does the same.

By: loci

loci — Wed, 27 Jun 2012 15:43:54 +0000

Wasn’t Imaging the other new pillar mentioned by Elop at some point? Wonder what they’re going to do in that direction…

By: JGrove303

JGrove303 — Wed, 27 Jun 2012 14:02:34 +0000

Awesome! Friggin’ awesome!

By: Janne

Janne — Wed, 27 Jun 2012 13:21:55 +0000

…and people still don’t see it.

Location, location, location.

And Nokia is one of the few big players in location.