Forbes: “Finland’s Jolla Will Be The Ferrari Of The Smartphone World”
Advertisements AAS’ Ewan Spence, and also of Forbes writes  “Finland’s Jolla Will Be The Ferrari Of The Smartphone World” http://www.forbes.com/sites/ewanspence/2012/07/21/finlands-jolla-will-be-the-ferrari-of-the-smartphone-world/ Precisely in what context will it be Ferarri? A highly desirable aspirational brand? Maybe. Ewan writes that the smartphone market is focused on volume. Ferrari ‘only’ sell about 10,000 cars (though very expensive) and is […]
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