Video: New Beta-Test Ad-Identical Phones

There were alot of mixed feelings about the first round of  Beta-Test ads where some people said that this isn’t Nokia’s style and that they were taking cheap shots Etc… well that’s what marketing is all about; it doesn’t have to be a genius ad; as long as it sticks in your mind the next time your buying a new product (and these ads will do exactly that).

In the latest ad Dr. Space Man points out how having the same phone as 500Million other people makes you “an individual” – and for those of you who were complaining about the ads being too “In your face” this one seem to have been toned down a bit; not targeting a specific phone/model and boasting the Lumias design a bit more.

http://www.youtube.com/watch?feature=player_embedded&v=4OnBTTqff-4

*Side note- someone in the last batch was pointing out about how awesome the galaxy note ads were since they got directly to the point and made you want to buy the phone rather than diss other models; you obviously haven’t seen this capaign which basically insults EVERY single iPhone user out there:

The whole point of these campaigns is too be a bit snippy and snide- that’s how all the greatest ads are (as multiple people pointed out the Mac Vs. PC ads which were a huge hit); and besides Nokia still have their usual ads that show the phones features- nothing wrong with mixing it up a little.

*oh and before anyone points out that the Lumia 900 is a mimic of the 800 & the N9 keep in mind that these ads are for the US market which have had limited exposure to both- so essentially it’s a new design.

VIA

Category: Nokia, Video, Windows Phone