My Views on Comes with Music…..

Now, im sure you have read all around the web about comes with Music by now. If you have been living under a rock and not heard about it, its basically a service that when you by a Nokia phone you get a years worth of music for free from the Nokia music store. At the moment, Nokia only has a contract with Universal for this service, which is confidential, so no one knows any details about it.Now, I personally feel that this is the step forward, but I really hope that by the time they release the service and its rolling out with new handsets, that they have made deals with the other major labels. I can imagine it  getting really confusing and people getting very annoyed only being able to download certain songs of certain record labels. The only way that people would be able to differentiate between what songs they can and cant download would be to orgainse the songs by record labels, but then it would still be frustrating for consumer and can get pretty confusing looking for a song. Also, I didnt really feel Nokia had announced the service right. They gave very little detail about the service, basically just saying it works on 3 devices, was free and was universal only. They didn’t say what happens after a year, when it will be release and what handsets it will be available with (By that I mean will it be only with specific Nokia phones, or all the ones that support music playback?).I think if Nokia advertise and promote this right, it could be a huge itunes Killer. The same if they add more record labels before launch which I think they are planning. Also, like I was discussing with Rafe from AAS in Amsterdam, it will be interesting to see if they release a device for this Comes with Music, or if they will just add it to existing handsets. Our view was, that with the announcement of S60 touch, there could be a phone in the works that could compete against the iphone, and Comes with Music will coincide with the launch of this.

Category: Music, Nokia, Nseries