What makes a Flagship handset?

Over at Nokia Conversations, where they’re celebrating their first anniversary today, the question they’re asking is:

“What makes a Flagship handset?“

Here are my thoughts on the subject:

A flagship phone is something that encapsulates the achievements of that manufacturer, i.e. having the best of EVERY great feature you have once included in previous handsets, but all in one device.

In  the context for Nokia, the flagship epitomises the true meaning of convergence. The flagship leads the way; it is deeply recognizable to consumers as an example of the ultimate potential of Nokia handsets and sets the bar of innovation for which other manufacturers should aspire to reach.

Hardware wise, you guys have had every single component that if combined could have resulted in the most formidable handset ever made.

But, as a long fan of Nokia, you get to be aware that it’s part and parcel of that Nokia is number 1 BECAUSE  they specifically divide up features for different markets. That’s been perfect for business, but bad for geeks.

The point of the flagship is NOT to be the most sold; it is to bring the confidence in the brand so that when consumers come to buy a different handset, they will know from the flagship that it’s a brand that they can trust; a brand that will deliver the particular requirements they may need in a phone; a brand that delivers the best.

I’ve got other points to add but it’s 1am and I seriously have to be getting back to revision. Aaargh! Exam tomorrow!

Check out Nokia Conversations.

Tags: brand, Convergence, Conversations, Eseries, Flagship, Innovation, leader, N00, Nokia, Nseries, What makees a flagship handset

Category: Rant, Suggestions