Nokia N97 with holographic displays? No, it's just Ads: Get to the Good Things – 'A splash in the dessert' and 'Let's Rock'

Nokia have released a couple of ads about getting to the “Good Things” using Ovi Maps.

If you check it out, you’ll see some fancy holographic UI looking elements. It looks really cool! I know it’s merely there to just label and describe what’s happening but I’m actually finding it a little annoying to see this pretend “UI” looking so much better than the actual interface of the phone itself. How awesome would it be if Symbian looked any where close to that! Not so much the holographic part, but the animation, speed and appearance of the contextual information.

Onto the ads: It’s about getting to the “Good Things”. These are events, places, people around you and navigating there either by car or on foot.

1. A splash in the desset:

The first ad with is with a guy in the middle of the dessert in full scuba gear, using Ovi Maps to find water/pool which is his good thing. However, it can easily be interpreted as the guy getting lost using Ovi Maps and N97.

[youtube=http://www.youtube.com/watch?v=dhIlLXnweuA]

2. Let’s Rock

A young professional, stuffy suited looking business guy ends up finding a ‘rooftop’ party.

[youtube=http://www.youtube.com/watch?v=XM2nzwbgkzc]

Ovi Maps navigation is actually really, really good. It’s really easy to get turn by turn instructions for pedestrian or car navigation. With the drive option, it’s much like any of your popular sat nav alternatives – on foot, you get the aditional rotation of maps with compass (if available) and vibration whenever you’re near a turn (great if you don’t want to get run over for spending more time looking at your phone screen rather than your phone).

In the Q&A for Ovi Maps, it seems Nokia are sticking to asking customers to pay for navigation because “that is the business model everyone is using”.

Well, with Google offering turn by turn navigation for free with the Droid and future devices (as well as some free turn by turn alternatives also coming free from other map providers) we may see Nokia finally seeing sense and getting people to use the full potential of their GPS/Ovi Maps enabled devices!

There’s a whole load of UI/Visual improvements with the next iteration on Ovi Maps (you can try out the new beta version over at Nokia Beta labs), though I have several major gripes which I can’t really be starting to rant on as I have to get back to revision.

[youtube=http://www.youtube.com/watch?v=19eY8_Kxrpk]

Tags: Advert, Good Things, Maps, Nokia, Nseries, Ovi Maps, Video

Category: 5th Edition, Nokia, Nseries, S60, Symbian, Video