At&t promises Full-Out-Like-Nothing-Before Launch for Lumia 900

In an interview by C-Net with the head of At&t devices (Jeff Bradley) as well as the President of Nokia N.A. (Chris Weber) they stated that the Lumia 900 lanuch is going to be their biggest launch EVER (including when the iPhone was At&t exclusive)

Some key points:

• At all levels, this is a notch above anything we’ve ever done,” AT&T device head Jeff Bradley
• The phone will launch with a number of accessories, – I assume this means there is some sort of silicone case, just not included in the box (And headphones).
• “Before you walk in to the store, you know this is our hero phone,”- Huge ads maybe?
• The campaign is expected to last about six to eight weeks- So about a month after the launch of the white Lumia 900 (If sales aren’t up by then there’s no point in even trying actually..)
• The $99.99 price makes it the most affordable flagship phone AT&T has ever offered- NOKIA WIN! Not only is it a sexy beast, but an affordable one too
• AT&T has an exclusive on the Lumia 900 for a certain period of time.- More carriers to come soon? (I spotted the Verizon guys getting an exclusive demo of the 900 + Nokia services back at MWC so you never know..)

VIA CNET

Category: Nokia, Windows Phone