SymbianApps: Chelsea FC Nokia app ahead of UEFA Champions League Final

Just in time for the UEFA Champions League final this weekend, InfoMedia has launched the official Nokia app for Chelsea FC.  There is huge overlap between the Chelsea FC fan base and Nokia use, and of course InfoMedia has a pretty strong history with Chelsea, as it developed the award winning iPhone app:

Press Release:

Northampton UK, 18 May 2010: InfoMedia, the mobile services agency today announced the launch of the Chelsea FC Nokia app, ahead of the UEFA Champions League Final between Chelsea and Bayern Munich. 

The free-to-download app includes:

• The latest news from the heart of Chelsea FC including exclusive interviews and training ground reports for app users only
• Video on demand with Chelsea TV Online* including match highlights, interviews, daily news headlines, training ground reports and exclusive Chelsea video content
• Enhanced live match features: text commentary, team line-ups, stats, league position changes and live scores of all the matches being played across all English league, FA Cup, Carling Cup, UEFA Champions League and Europa League football
• Stadium information, club history and comprehensive player profiles
• Mobile access to ticket information and the on-line store as well as full integration with Nokia Maps to show the location of the Chelsea FC stadium and stores
• In addition the app is the only official Premiership Football team app for Nokia to feature live streaming match audio – a first for the technology

Designed by InfoMedia, the app supports Chelsea FC’s multi-platform approach by providing full integration with the online log in and membership services available at ChelseaFC.com.  This also enables extensive use of video material and live match audio to increase the richness of the app.

Chelsea FC already offers apps on other platforms.  Driven by the global footprint of the Nokia platform and its overlap with the Chelsea fan base this latest release means a dedicated application is now available for the vast majority of Nokia phones currently on the market.

Michael Tomlins, managing director, InfoMedia commented: “Building on our work for other platforms, we are now expanding the Chelsea FC mobile footprint out on to Nokia.  For the club this means that they continue to expand the ‘official’ rich, positive Chelsea FC mobile experience to as wide an audience as possible.  This means a strong use of video and cohesive integration with other platforms that the Chelsea FC brand is active on.  The sum total of this is a compelling offering with strong global reach.

“For the fans the app means the best content, delivered right to their phone in the run up to the UEFA Champions League final. But beyond this weekend, the exclusive content and proactive management of the app will mean better customer retention as those fans will stay with the app through to next season.”

Cheers Crawford for the info!

Category: Applications, Symbian Apps