NokConv: Nokia brings live traffic advice and geocoding to Bing
NokConv reports that Bing Maps is now using Nokia Maps traffic information and geocoding algorithms.
Thanks to Nokia’s Where Platform, Bing Maps can now offer the same traffic information that is already available at Nokia Maps in 24 countries (Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy, Luxembourg, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, UAE, UK and US).
…Watch this space for more ways that Nokia will become the engine powering Bing Maps on Windows Phone devices and applications.
http://conversations.nokia.com/2012/05/24/nokia-brings-live-traffic-advice-and-geocoding-to-bing/
Cheers Prashant for the tip
Category: Nokia
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Here you can see the Nokia’s big push on a location platform come into being.
And Microsoft’s reverse-bet on Nokia’s technology, by choosing it to power all of their platform’s location needs.
Feb11 unravelling…
It’s unravelling, alright. Only 700k more Windows Phones sold in Q1/2012 compared to Q1/2011.
60 MILLION more Android handsets sold in Q1/2012 compared to Q1/2011. 60 MILLION!
Where does that leave Nokia? Well, for one, they sacrificed “only” 16 million QUARTERLY Symbian sales to achieve this, and that’s assuming Symbian would’ve immediately stopped growing even if Nokia hadn’t publicly abandoned it. When it’s all said and done in a year or two, they’ve sacrificed 100M annual sales of Symbian to join this burning platform.
Bing isn’t even used by just about anyone so there’s not a whole lot of new customers for Nokia’s location services. And besides, Microsoft might’ve just as well got their mapping data from Navteq (Nokia) even without Nokia joining their burning platform, because there’s only so many companies offering such services.
As usual with the whiny naysayer crowd you have your facts all twisted. You are obviously quoting IDC numbers and they combined Windows Mobile in with Windows Phone. So that 700k increase is over and above the millions of lost Windows Mobile sales in that time.
Also Bing’s share continues to rise. It’s is really eating into Google’s share in the US where Bing-powered search now has 30% of the market and that is the most important market in the world for revenue generation. Bing also has a much larger share on Windows 7 and that trend will likely pickup even more with Windows 8. And Bing is obviously the overwhelming leader on Windows Phone which has positive momentum in just about every market it is in.
“Bing is obviously the overwhelming leader on Windows Phone which has positive momentum in just about every market it is in.”
That is because you can’t change the default search engine on Windows Phone without jail-breaking it.
No but you can pin Google’s app on the home screen.
“Positive momentum” doesn’t quite make up for the so-so sales. 3 million sold handsets in a quarter is peanuts for any serious player, and especially for Nokia with its (perhaps too) large organisation to feed.
Let’s stick to the location story. Right?
There are plenty of discussion on the rest.
The location stuff is news!
“Bing isn’t even used by just about anyone”
Ever hear of this little site called Facebook? When you’re using that, you’re using Bing.
I wonder how much Nokia will be paid by MS for using these services.. The deal said so.. Hope to see some figures soon..
yeah that’s the only interesting bit here…
Yes, very interesting news and a step forward for Nokia. Will be interesting to see if this already has any impact on Navteq results in this and coming quarters or whether it’s too small a step to have an impact yet.
Hope there are more news on this front soon.
On group level it is doubtful it will have significant impact, when the annual turnover of location & commerce division is about 1 billion.
I tried to find info from the latest financial reports on possible payments from Bing to Nokia and the impact to L&C division. The cash in-lows from MS need to be either part of the platform support payments or non-significant since they are not mentioned. My bet is that Bing maps for WP are included in the platform support payments. L&C then has internal invoicing to Smart devices, which has been the case before.
Viipottaja: How well do you know the earnigs logic of search engines? The main source has to be adverticing. Could there be any indirect cash-flows from non WP Bing map usage so that Nokia would get their cut?
Agree, but hopefully it would at least help bringing Navteq to the black.
Hard to say whether they are part of the platform payment or not. Purely rationally thinking one would think they are not as Bing is much wider than just WP and the platform support payment is supposedly for WP only.. or it could be both: baked into the support payment for WP map usage, and separate revenue stream for other Bing users.
I don’t know much about search engine ad revenues but yes, that’s my understanding, i.e. revenue is from advertising and payments from companies to get to the top of search results etc. I guess there could be some revenue sharing agreement, especially if/when advertisement becomes more and more location tied and aware and mapped etc.
As I understand it from various Elop interviews, speeches, AGMS, advertising is one area where Nokia and Microsoft will be co-operating and Nokia will be gaining additional revenue.
This location-based stuff is a MAJOR reason why Nokia did not go Android, but went Windows Phone instead. Microsoft is putting their location eggs into Nokia’s basket.
Google would have done no such thing.
AFAIK, Bing is only using Nokia’s traffic data & algorithm. So, I don’t think this will be a big revenue generator. If MS is using Nokia map data for all its services, the revenue generated would be a significant one..
Or not: “Bing Maps has been using Nokia services all along” So no additional revenue related to Bing Maps at least. I dont know what the other services could be.
“For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.”
The adcenter could generate revenue.
(http://www.liveside.net/2012/01/19/bing-maps-to-carry-the-nokia-brand/)
““For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.”
The adcenter could generate revenue.”
- Nokia-MS deals states a part of revenue generated by any of MS’s services (like adcenter) using Nokia’s maps will go to Nokia.
Also, Bing maps currently show Navteq copyright in its maps. So, this should also show some more revenues for Nokia.
As I understand it, Microsoft indeed will use Nokia’s mapping for all its services…
It seems they have already started using it now… If you go to Bing maps website, you can find Navteq copyrights at the bottom. Hope Q2 sees some cash from MS to Nokia for this..