Over at Wired, they have posted up a great post detailing Marko Ahtisaari’s desire to “out-design Apple”. That is a pretty bold statement, seeing as Apple are consider the ‘leaders’ in design. Ahtisaari talks about the new design style being “post-industrial”.
He mentions that WP’s Live Tiles are “another take on completely solving all the things that smartphones need to do”. Also bringing back the analogy about the auto-industry, going through a phase using “tillers, rudders” before settling on the steering wheel. Ahtisaari reportedly dubs WP’s tiles and the Fabula design as “a one-to-one mapping.”
There are plenty of insights to be read in the post, and I don’t think I could do justice replicating it here, so I suggest you take a few minutes, and give it the once-over.