Nokia Conversations: Designing the Asha 205

The Nokia Asha 205; one of Nokia’s latest feature-phones that packs a funky design, a QWERTY keyboard and dubbed “super social” is a pretty interesting phone. The folks at Nokia Conversations talked to the man behind the design, “Ruth Ng” and asked him a few questions.

One of the most striking features of the Nokia Asha 205 is the two-tone colour approach. Why did you decide to go down this route?

This was inspired by some research that we did in the India and China markets, which are two of our biggest markets. One of the micro-trends that we discovered was something called dark sumptuous tones – these are tones that are nearly black but not quite.

The Asha 205 also uses the same Double shot technique that’s used in the upcoming Lumia 620 so here’s a bit more on that here:

What about the materials used in the Asha 205?

The material combination on the Asha 205 is really interesting. I don’t think that many people will have realised that if you look at the battery cover it is made of a two-shot material, plastic and soft polymer. The idea is to bring some aspiration to this value proposition.

A lot of thought has gone into the design of Asha 205 and the choice of materials. The front has the glossy integrated front cover with the screen to give a more seamless look and feel. The pattern on the battery cover helps to give a high gloss effect, which contrasts nicely with the tactile grip along the sides.

Read the full interview over at Nokia Conservations here: http://conversations.nokia.com/2013/01/07/the-asha-205-a-fresh-approach-to-qwerty/

Category: Nokia, S40