Press Release: Nokia rebuilds Ovi platform, rebrands ‘Here’ maps back to ‘Ovi’ Maps, Nokia Music to ‘Ovi Music’

| April 1, 2013 | 32 Replies

Screen Shot 2013-03-31 at 19.57.19

Nokia rebuilds Ovi platform for Nokia Lumia devices.

Espoo, Finland – Starting with the Nokia Lumia 520 and 720 devices reaching availability in April, the first Nokia services on these handsets will be rebranded back to the iconic ‘Ovi’ services in a transition expected to continue into early 2014. Each of the services under the Nokia and ‘Here’ umbrella will simply be rebranded back as Ovi, with no planned disruption to the service roadmaps.

Nokia’s EVP of Sales and Marketing, Chris Weber, explains the transition:

“Ovi is the simple, memorable Finnish word for door that complements our family of Windows powered Nokia Lumia products. These windows and doors are harmonious connections for our users’ connected lives. The Ovi brand reinforces our commitment to connecting people with the door of opportunity and the services most important to them”.

Nokia Collection, Nokia’s branch of Lumia unique and exclusive apps currently found in the Windows Phone store will be rebranded to ‘Ovi Collection’, promising to strengthen the compelling Ovi brand experience across our suite of apps including: Ovi Store, Ovi Drive, Ovi Glam Me, Ovi Music, Ovi NFC Writer, Ovi Pulse Beta, Ovi Reading, Ovi Trailers, Ovi City Lens and Ovi Transit.

Ovi Store exceeds over 20 million downloads a day and continues to grow rapidly for Nokia consumers looking for applications, games and other content. Nokia wants Nokia Lumia owners to capitalise in the new Ovi Store experience for their Windows Phone applications. The new Ovi Store for Nokia Lumia comes without data restriction, enabling larger downloads over 3G previously only possible over WiFi. Ovi Store will eventually replace the Windows Phone store for all Nokia Lumia devices by the end of 2013. Windows Phone Developers and publishers for Nokia Lumia will have access to Ovi Store’s global reach and rapid growth for driving downloads and potential monetization opportunities.

Dean Pattrick, Nokia’s Head of Entertainment, details the shift to Ovi Music:

“The rebranding to Ovi will help shift focus back on to the content and services we provide, and away from the provider (Nokia); with this we can move forward and make Ovi Mix Radio and Ovi Music more accessible and welcoming to other OEM’s and hopefully in the future other Platforms. With our opening of the API’s last month we got some excellent feedback from both developers and consumers; so we want to take Ovi music to the next level by allowing app developers on other platforms such as Android take advantage of our stellar services”.

Nokia promises to strengthen the Ovi apps for Windows Phone, with upcoming apps such as Flipboard, Snapchat and Vine to be released within the upcoming weeks.

Launch from Nokia on Vimeo.

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  1. Ronny says:

    Now that’s an April’s Fool prank…

  2. chrisss says:

    you never no with nokia lol

  3. incognito says:

    LOL, tho I wouldn’t be surprised based on the history (i.e. changing device names between actual names and numbers, and everything in between, couple of times)…

    Tho, if I were Nokia, I’d announce going back to the old strategy – it would at least make a couple of old Nokia loyalist smile :)

    • Hypnopottamus says:

      Smile? I’m not so sure in light of the fact it would be an April Fool’s joke. It might piss off already jaded fans of Symbian and MeeGo. Not so sure Nokia should be messing with an already raw nerve. That would be unnecessary and, well …mean!

      • incognito says:

        Hey, nobody says that April fools jokes cannot be cruel. It would certainly make some people who get fooled smile for a day, the bitter aftertaste is a whole other thing…

  4. Viipottaja says:

    The Instagram one was much more plausible, this funnier and more effective…

    still, hoppy April’s fool! :)

    • Jay Montano says:

      I wonder how many more times poor Nokia maps has to have a name change :p

      [Insta one caught me out. We weren't gonna touch the much expected instajoke ;p]

      I do like Ovi Drive – it sounds like Over Drive in some accents.

  5. Maybe says:

    welcome back “Ovi”
    Can’t wait for the return of Ovi Store which was consist of QT apps that were supposed to be the center of all apps before being package for specific OS.

  6. Paul Grenfell says:

    Ovi for me, you know it makes sense.

  7. drlebba says:

    if its not april fool prank. nokia is smoking weed actually. . wat was the use of removing the ovi brand couple of years ago.. then they said it was for people to identify nokia as a greater brand.. and re branding maps to here was another crap… This flipflopping is costing nokia a lot…

  8. Pawlee says:

    Too obvious… Thanks for remindin me to ignore the web for a day :)

  9. JGrove303 says:

    Does Ovi really mean Door in Finnish?

  10. stormtroller says:

    damn april fools

  11. Me says:

    April fool.
    But it would be good for Nokia instead of the current path of killing every strong Nokia brand.
    Better joke would be Nokia drops Nokia brand and will name all phones Microsoft devices.

  12. Avatar Korra says:

    “Starting with the Nokia Lumia 520 and 720 devices reaching availability in April, the first Nokia services on these handsets will be rebranded back”
    “availability in April, the first Nokia ”
    April, the first”
    :)

  13. legal department says:

    Lol very funny. I know you done it to add credibility, but are you allowed to attribute things to real people? Our did Chris Weber etc give permission to use their names in your joke. I’m not suggesting the standat “mr a. Fool” like The Sun, etc use, but made up is the unwritten rule.

  14. mjparc says:

    Snapchat :’(

  15. JGrove303 says:

    Well, they did just shot an the head of HERE because he couldn’t cut the mustard. It could be legit. And the explanation of “ovi” connecting people and “doors and Windows” sounded like the best marketing campaign in a long while.

  16. Aaron says:

    Obvious April Fools, but I personally think ANYTHING would be better than the current name, HERE Maps. Why the hell don’t they just call it Navteq Maps since that’s what they’re using anyway?

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