Microsoft’s Siri vs Cortana advert brings back whiff of Mac vs PC

It might be a bit of an old Mac vs PC vibe in the whole X can do this, Y can’t.

It’s a way to get the public into thinking differently about the current popular platforms available. It’s one of the techniques Sammy often utilises as it positions their Galaxy series as something iPhone users would adore.

But is there really a need to give a competing product  so much air time in your advert, whilst possibly not making it clear enough what yours excels in?

Category: Nokia