Video: Ovi Store to live on Windows Phone Marketplace

The video below talks about some of the mobile services with Microsoft. On Sunday, Elop talked a little bit about the future of Ovi Store during the Q&A and Tero Ojanperä and Marko Argenti explain that a little bit more.

• Ovi Store will run across all our devices, Windows and non windows. Ovi Store is not and will not “die”.
• On Windows Device, Nokia will use Microsoft Infrastructure
• Ovi Store and Nokia will work by Merchandising, determining what appears on the store
• Developers will be able to publish across entire range of devices across from one portal (Ovi) and come back to check how they’re doing
• Nokia controls the monetization side, how developers make Money –
• Nokia has the biggest operator billing support in the industry with about 103 operators over 30+ countries. This will be integrated with the market place infrastructure (to be harvested by non-Nokia Windows Phone, as is the case with Ovi Maps. Less differentiating factor for Nokia to strengthen this “third” but single digit ecosystem. I think that’s good over all for Ovi Maps that more people use it. Though is it just going to be called “bing” maps? Hmm)
• App Development, MS; Monetization, Nokia

In the video other things are discussed such as Ovi Maps serving all bing map related searches, bringing up ads and such. There’s also mention of “differentiation” with “unique access to the windows phone 7 platform” so Nokia can build differentiation and sustainable differentiation. I’d like to know more about what exactly is this unique access. Is this the portion of Windows Phone that every manufacturer can customize and thus unique to them or specifically something special for Nokia since they’re contributing so much to making sure Windows Phone can get traction?

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At the moment there are 30,000+ Apps on Ovi Store. I’m not sure how it breaks down into S^1 APPS/S^3 Apps and actual “quality S^3″ apps like Gravity, Nimbuzz, Gameloft/EA games”. Over at Windows Phone Market Place there are 8000. Just for Windows Phones. It should work pretty much like old Ovi Store where selection of your device narrows down the app choice to what’s compatible for your device.

It’s a shame that there isn’t Qt to allow the Qt based S^3/MeeGo apps on Windows Phone. Apparently, Elop reckons that devs and consumers would get confused. Hmmm. Perhaps it might slow down Windows Phone development? That’s the only valid reason (other than speculations that Elop just wants rid of Qt/MeeGo/Symbian).

Category: Nokia, Windows Phone