Nokia’s Ovi Store hits 5 million downloads a day – nearly 2Billion a year.

| April 12, 2011 | 23 Replies

The news of Windows Phone hasn’t dampened down people’s hunger for Ovi Store apps/content (at least it isn’t yet showing). Elop mentioned it a while back but now it’s official. Nokia is now on 5 MILLION downloads a day. 1.825B per year if Nokia were not to grow (or decline). Nearly 2 billion yearly downloads. (Nokia would only need 5.48M/day to get 2B/year).

In just one year Ovi Store has gone from 1M to 5M downloads per day. In terms of revenues, Ovi Store was reported to have increased 719% from 2009 to 2010, with higher revenues than Android Market.

  • The Store now serves up to five million downloads a day,
  • 158 developers from 41 countries having passed the one million downloads milestone.
  • size of the Store has grown by nearly eight times in one year, with more than 40,000 apps now available.  (nice shock for those who saw the 400,000 typo :p)About 1000 new apps are added every week. (that should put us at 77,000 by end of year, reaching 100,000 maybe by may if things continue like this. Hopefully Ovi Store will start getting submissions for WP apps/Qt apps continue to fuel new Symbian handsets.
  • The attraction to developers is driven by Nokia’s huge user base of smartphone users (around 200 million) and operator billing for apps.
  • Operator billing has been shown to increase the likelihood of purchases by up to four times. Nokia leads the field in this: there’s integrated operator billing with 112 operators in 36 markets – that’s 25 times more than our nearest competitor. New revenue opportunities for in-app billing and in-app advertising are in Beta.
  • These opportunities are also being extended to Series 40 devices, which will enable apps for the next billion mobile phone users. The rollout of the latest Ovi Store on S40 has resulted in more than 35 per cent growth in downloads in the last two months, making up about a quarter of the total.
  • Our favourite catapult users approve. “Nokia’s Ovi Store has given our Angry Birds a fighting chance to defeat those havoc-wrecking green pigs and share the joys of clearing levels from every corner of the globe,” said Mikael Hed, CEO of Rovio. “We look forward to continuing development for Nokia’s latest Symbian devices and working with Nokia and the future of the Windows Phone platform.”
  • “In about a year, Nokia’s Ovi Store has gone from approximately one million downloads per day to up to five million downloads per day today, and the velocity appears to be increasing, fueled largely by Series 40 and new Symbian devices,” said Josh Martin, senior analyst, Strategy Analytics.  “At this new rate, that’s nearly 2 billion annualized downloads and with the company’s new direction, app developers can surely capitalize on this growth today and in the future with the estimated approximately 150 million Symbian devices that Nokia expects to deliver.”


Category: Nokia

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@) or email me directly on jay[at]