Nokia brand protection
Nowadays, you can’t go anywhere or watch anything on TV, without being bombarded with Apple’s propaganda. It is spread pretty much everywhere, but I used to think that there were some places that were to remain untainted.
Nokia related websites/services, were part of that world that enabled us to get rid of all that.
It seems that even that is over now…
I was extremely surprised when I realized that Apple’s marketing had now reached my Ovi email account.
You might say: “that is just an advert for a laptop, no harm is being made to the Nokia brand”, but the fact is that when you are trying to push your brand back to the top (where it must certainly belongs), you have to protect it and you can’t give the competition room to use your own space against you!
Shouldn’t these spaces be protected from this kind of exposure to the competitor brands?
Where should the line be drawn?
PS: with this post, even I am drawing attention to them. Damn..! ;P
Category: Nokia
About the Author (Author Profile)
Hi there! Thanks for reading my post. I'm a gadget lover and my enthusiasm towards Nokia began, more than 10 years ago, when I laid eyes on my late 3210 ;) At the moment I am actively involved in theme developing for Symbian devices. You can contact me via Twitter @CSSThemes, or through the email CSS.Themes[at]ovi.comSubscribe
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Nothing wrong with healthy competition.
Exactly, this jay montano should stop posting such silly things. it’s an ad afterall, and it could pop up in any relevant place. why does he portray it as a issue?
your attention drawn to the ad already, this post is not written by jay
Oops…didnt notice that. sorry, Jay !
Its not written by Jay. I kind of noticed as I was reading along
Maybe that’s why they didn’t hear about this new competitor the “iPhone” 4 years ago?
This is not jay montano . U idiot . Dare u say anythin against jay
no bad language please !!! Jay is a good administrator though !!! NO idiots etc in the blog please !!!
aaah!! c’mon admin stop posting these shit on this wonderful website you have created!!We enjoy you giving us the best as you do every time !!!
It’s just business, not personal. (I suppose you know where this came from)
okay guys you just need to understand something here. Neither Nokia nor Apple has anything to do with this directly.
These ads are carried out and distributed by 3rd party ad agencies that distribute it to their various channels. So if agency X is paid by Apple to publish their ad in all of agency X’s channels and if X pays nokia to use there space as a ad space then they will put up any ad they have unless otherwise instructed by nokia.
You are right. But why don’t Nokia use filters !!!
I don’t think this is true “Neither Nokia nor Apple has anything to do with this directly.”
I believe Apple has a direct hand in this. There is a specific word for this kind of marketing. I forgot the word. This started last year, when this kind of advertising tactic began where companies specifically buy advertising space on their competitor’s product pages.
Ovi Mail is powered by Yahoo and Yahoo does banner ad display and I am 99% sure that Apple has bought this advertising space specifically on competitor’s page, or the advertising agency may have algorithms which displays such ads based on what Apple pays to them.
I don’t think what U are saying is right.. i checked.. If U for instance load the same website with say a proxy using an Indian ip U don’t get the same advert .. Apple pays the ad companies money and they find a space for them which coincidently now happens to be that Nokias.
NOKIA! NOKIA! NOKIA! Thanks for writing this post!
i think jay that this is just an advert but we all know that Nokia is not that kind of company who waits for someone to announce their devices and then they revise their next strategy and then announce their products but the thing is that they allow their all the competitors to grow and then they compete with them in the same ring……………that’s one of the special quality’s of nokia…………
Hehe don’t be Kidding…
Heroes in the films do that
It’s real world competition.
This isn’t my post btw. I don’t use Ovi Mail.
As for ads, yes some tend to go based on things you may have been searching for, worse, content of your email, or possibly just the highest paid ad for that particular moment (or however yahoo ads work).
This is why sometimes as another reader points out, the google-ads that support this site a little may not always be Nokia, it may be a network, accessories and may even promote a competitors product (annoyingly).
yes there is always a banner of a lil green robot when i view this blog
lol.
Jay you better remove the person who posted this from your team. he will further spoil the quality of your blog !
yahoo+ nokia = apple’s advertising ….WHERE the FUCK is apple in this…….they have there own services and sites to drop their stupid ads on but no email accounts that’s stupid but yet again apple has no respect when it comes to competition nor the like or play by the rules
Could care less about ads. Shouldn’t you have an ad blocker or something? I just use Opera to block ads that annoys me.
Actually this is the business even Google is in.
When I open mynokiablog.com most of the times, I get to see adverts of Samsung!
This thing has grown in such epic proportions that it cannot be controlled or stopped anymore!
Sadly but true that we have to live with it.
found this article disappointingly unprofessional….
Agreed.
kinda agree.
so obvious this wasn’t written by Jay! It’s just an ad dude! And it’s not even an ad for a phone, it’s for a laptop – so both are not mutually exclusive. Because you’re a Nokia phone user doesn’t mean u have to ignore everything Apple makes. IIRC Nokia themselves during on of their ‘makin of…’ videos were clearly shown using a Mac to edit the ad footage!
Sorry dude, but this is a non story!
While a Nokia enthusiast and past owner of said brand, I have to take exception to the notion of Nokia somehow re-gaining the top spot in smartphones.
Sorry to burst your bubble, but that era is over, and ended with the N95 back in 2007.
Of course, an Apple laptop can be showed off in a Nokia brand. First of all, Nokia doesn’t make laptops, so it’s a non-competing category, but second of all, Apple is basically the ‘new Sony’, since Sony is likewise diminished from their past glory days.
this is bad. Nokia must get rid of such ads!
Ok, I do have to agree that this particular story is quite silly.
Ads are Ads…at least its not Microsoft…ack!!!
Who cares?
Nokia’s brand and image is completely destroyed anyway. Nobody except for the very few last fanboys have any hope and belief in this company, they might just go ahead and make a few bucks from Apple.
Hello everyone. Never thought such a simple, personal opinion, post would cause such a commotion…
1st of all, I take full responsibility for this post, not Jay.
My intention with this post wasn’t to bad mouth the competition, but to illustrate how aggressive the world of marketing is today and the strategies used to keep products in people’s minds.
My criticism was only directed to the fact that the competition’s products, and brand, are being showcased in a space where only the Nokia brand, and the one of their partners, should be presented to the users.
The fact that ads, from some other manufacturers appear here at mynokiablog.com, is a completely different thing, because despite of its dedication to the brand, this blog is not an official Nokia site/service.
I’m all up for healthy competition and this clearly is only a drop in the ocean, as far as brands’ marketing campaigns are concerned. Nevertheless, it was still considered to be a good strategy to promote the brand/products, otherwise no money would have been spent on it.
I think we all agree Nokia needs to do something to re-introduce their brand/products to people, and the devil is in the detail.
For instance, you would never see an advert from BMW in a Mercedes website, even though the ad was only for BMW’s motorcycles… would you?
completely agree with you… It is an oversight on part of Nokia.
If they try to put their advt in any other mobile company’s site, they will be blocked.
This shows the callous attitiude of Nokia staff members. They are still sitting with their eyes closed.
Some things takes a very long time to change. Just hope Nokia will survive that long time!
I’m using Ovi Mail but never pay attention to those ads