Holy Shiz! You know my position on Nokia adverts. They’re mostly dull and you don’t know what’s going on. The recent Lumia ones have been very eye catching, bringing up the desirabilities of Nokia phones again. R4lph tipped us this AWESOME video showing a new advert for the Nokia Lumia 800. It looks incredible. It’s classy, nicely done, funny, attractive, over all sending the message of a highly desirable phone without ever once talking about what it does. Awe. It’s the sense of awe I get in seeing some amazing ads but without the frustration and jealousy that it’s not a Nokia one because …IT IS :D. The music is awesome too.
See the Lumia, the little ball of light in the middle that everyone wants…everyone wants to pick up that call :D. Who’s calling?
Back in August we heard that Nokia would be going with a new Global ad agency instead of Weiden+Kennedy. Sorry W+K but these new guys are incredible. It helps that the phone is very desirable, universally across reviews bringing positive reactions and that the marketing budget is much bigger (though WK, marketing is not just money, it’s ideas, implementation, excecution).
Because it’s so good, let’s watch it again.
The credits listed show this:
Advertiser: Nokia Corporation
Head of Marketing: Xavier Sautereau
Head of Marketing Activation: Nicolas Liebmann
Marketing Activation Manager: Magali Tocanne
Ad Agency: Buzzman
CEO and Creative Director: Georges Mohammed‐Chérif
General and account managers: Thomas Granger, Julien Levilain, Olivier Lopez
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Digital Producers: Laurent Marcus, Julie Bourges
Website Production: les 84 Teaser films
Production/Director: Swiss Kiss/Julien Rocher
The source is quite appropriately named: http://great-ads.blogspot.com/
One more time:
Here’s the song. Lumia FTW. AWOLNATION – “Sail”