The main Nokia made and possibly sponsored apps now have their own section called Nokia Collection at WP Marketplace. The main ones I think are already preloaded onto the Lumias.
Professor Thibault is wondering if this would go further to add a completely separate app store (like nokia/ovi store). It would be interesting if that happens and Nokia then keeps 30% of app revenue produced there rather than all going to MS (which should be fair given the Nok/MS partnership) However, the app discovery stuff, I’d like to have Marketplace’s algorithms rather than whatever Nokia Store uses (as Nokia store, with all of its apps, buries the good ones making them impossible to find).
Source: Professor Thibault
Cheers Prof. Thibault for the tip!