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Nokia hits 1.5 billion sales of revolutionary Series 40 mobile phones

| January 25, 2012 | 42 Replies
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1.5 BILLION sales of S40 phones have been sold. These phones are getting more and more powerful with features that you would have expected in smartphones, blurring the lines between feature phone and its smarter buddies. Just what is the strict definition of smartphone and what would happen should S40 and whatever will become of it (Meltemi and Smarterphone OS?) suddenly be technically considered as smartphones. Who’s suddenly the number 1 smartphone manufacturer again? These are the Next billion (since Nokia already have more than a billion).

Press Release:

The landmark Nokia Asha 303 device has been purchased by a 21-year-old Brazilian woman

Espoo, Finland РNokia today announced one of the most significant milestones in its history with the sale of its 1.5 billionth Series 40 mobile phone. The device was sold to a female consumer in the Brazilian city of Ṣo Paulo and represents a historic moment as Nokia continues its strategy of connecting the next billion.

The 1.5 billionth phone was a Nokia Asha 303, a stunning touch screen handset with QWERTY keypad designed for web browsing, social networking and gaming, that features pre-installed entertainment and applications such as Angry Birds Lite. 

The device was purchased from a Magazine Luiza store in São Paulo by Mayara Rodrigues, a 21-year-old who loves staying in touch with friends and family through social networks.

The first Series 40 phone was the Nokia 7110 developed in 1999.  Since then this family of phones has evolved to such an extent that they are considered ‘Smartphone Lite’ thanks to the innovations of the new Nokia Asha range.  

Series 40 phones now blur the line between feature phones and smartphones.  With recent innovations including Nokia Maps for Series 40, Nokia Browser and Web Apps, Nokia Money and Nokia Life Tools, millions of consumers have enjoyed easy and affordable access to the Internet and information for the first time, with locally relevant apps and content.  

Mary McDowell, Executive Vice President for Mobile Phones at Nokia, said: “We are incredibly proud to reach this milestone. Having 1.5 billion Series 40 devices sold is a hard-to-reach mark, let alone one attainable in a single line of products. At a time when we are maintaining our commitment to connecting the next billion customers around the world – it is gratifying to consider how Series 40 devices have made mobile technology accessible and help continue to change people’s lives for the better.”

http://press.nokia.com/2012/01/25/nokia-hits-1-5-billion-sales-of-revolutionary-series-40-mobile-phones/

Cheers Dan for the tip!

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Category: Nokia

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Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at mynokiablog.com and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and  Facebook.com/mynokiablog. Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@)mynokiablog.com or email me directly on jay[at]mynokiablog.com
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