AT&T are using the Nokia Lumia 900 again in their ads. The significance again is that this is not about the Nokia Lumia 900 at all.
As we said before, this is great because of all the choice of handsets, the Lumia 900 gets a little shot in the limelight. Even if it’s not mentioned (since this is about the 4G) people will become more accustomed to this design and this phone.
It’s what we took for granted in the past, that all ads would use some generic Nokia (though in the US it tended to be a Moto, no?)
Do such things make a difference? Apparently marketing and gaining awareness does help. Nokia’s Lumia 900 is apparently AT&T’s second best selling phone after iPhone for April
Note the numbers based on Q4 2011 shows 9.4M sold, 7.6M iPhones, 1.8 non iPhones (BlackBerry, All androids etc). It would be very difficult for anything to beat iPhone at AT&T. There’s not much room to move around in the non iPhone section, but anything coming out on top is very decent, especially considering this is a Nokia in the USA.
April’s Hottest Selling Smartphones: AT&T’s #2 — Nokia Lumia 900
We’ve heard good things about sales of the Nokia Lumia 900, but now we have some evidence to back it up. The first Windows-based LTE device caught fire at AT&T in its debut month, landing at No. 2 on this list. The price is certainly nice – just $100. Now we’ll see if it can stick around for a while.
Both Cyan and Black Lumia 900 appear in Amazon’s Best Sellers list (top 10) as of right now.
We can only hope that this trend will continue at AT&T and elsewhere when the Lumia 900 is available. The competition gets even tougher – hopefully they will still consider the Lumia as an option.
Cheers everyone for the tip!