NokConv: Behind the scenes of Nokia 808 PureView shot film

Do you remember the promo video of the Nokia 808 PureView, shot completely on the Nokia 808 PureView? 🙂

http://mynokiablog.com/2012/04/20/video-awesome-nokia-808-pureview-shot-filmpromo-nokconv-zeiss-from-n90-to-808/

Of course you did, it was amazing! Check out the behind the scenes look on how it was made. It answers many questions you might have had.

http://conversations.nokia.com/2012/05/09/nokia-pureview-808-shows-its-talents/

Interesting points:

• At the time it was shot, the product was top secret and they were apparently paranoid about people seeing the device. Nokia approached the film makers late 2011.
• “They deliberately didn’t tell us the magical 41-megapixel figure, so we weren’t really sure what we were looking at”
• The film crew were later disorientated upon realising how much detail the camera was able to capture, zooming in and out. 
• Originally planned to have a dozen location but budget and time scaled things down. Seriously, we don’t need exotic locations. Just show the detail in the mundane as amazing!
• No massive crew was used, no fancy complex lighting or actors
• 720p film because it was apparently intended for a section at Nokia that could only handle 720p – only afterwards did they decide to put it on YouTube. Hmm ok.
• “Working with a camera phone, we were able to get pictures that we wouldn’t have been able to take with a DSLR. Because it’s a phone, you can get closer to people, deeper into scenarios, without people becoming self-aware.”

Source: NokConv 

Cheers Jill for the tip!

Category: Nokia