NokConv: Behind the scenes of Nokia 808 PureView shot film

| May 10, 2012 | 3 Replies

Do you remember the promo video of the Nokia 808 PureView, shot completely on the Nokia 808 PureView? 🙂

Of course you did, it was amazing! Check out the behind the scenes look on how it was made. It answers many questions you might have had.

Interesting points:

  • At the time it was shot, the product was top secret and they were apparently paranoid about people seeing the device. Nokia approached the film makers late 2011.
  • “They deliberately didn’t tell us the magical 41-megapixel figure, so we weren’t really sure what we were looking at”
  • The film crew were later disorientated upon realising how much detail the camera was able to capture, zooming in and out. 
  • Originally planned to have a dozen location but budget and time scaled things down. Seriously, we don’t need exotic locations. Just show the detail in the mundane as amazing!
  • No massive crew was used, no fancy complex lighting or actors
  • 720p film because it was apparently intended for a section at Nokia that could only handle 720p – only afterwards did they decide to put it on YouTube. Hmm ok.
  • “Working with a camera phone, we were able to get pictures that we wouldn’t have been able to take with a DSLR. Because it’s a phone, you can get closer to people, deeper into scenarios, without people becoming self-aware.”

Source: NokConv 

Cheers Jill for the tip!


Category: Nokia

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Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@) or email me directly on jay[at]