Nokia’s plans to be the ultimate “where” platform
WPCentral posted up about their interview with the VP of Location & Commerce at Nokia, Thom Brenner, along with Pino Bonetti, a Nokia Conversations writer. They asked about the future of Nokia’s location services, which seems fitting as that is constantly being pushed as the differentiating factor on WP.
Reportedly, Nokia’s mapping technology powers “four out of five cars” on the road, along with services from Flickr, Yahoo and Microsoft. WP8 will be seeing the platform expand, especially since it overtakes Bing as the integrated mapping solution on the OS.
WPCentral go extremely in-depth with their post, and if you have 10 mins, I suggest giving it a read over.
http://www.wpcentral.com/location-windows-phone-8-and-nokia-ultimate-where-platform
Source: WPCentral
Cheers Viktor Von D for the tip!
Category: Nokia
About the Author (Author Profile)
Hi! My name is Michael. Like the others, I'm also a Student, living here in Sydney. I have a real passion for the latest technology and I'm a real Nokia buff! My aim is to keep those of you, like myself, updated with the latest in what's going on in the Nokia World. Currently sporting N9 & Lumia 820, with other Nokia devices in my posession. Get in touch on Twitter via @MFaroTusino, Google Plus or even simply drop me an email at mike.mnb[at]outlook.com or tips[at]mynokiablog.comSubscribe
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It was an interesting read.
In case someone missed it, my earlier post here reflected on this a little:
How Nokia Location drives Audi
http://mynokiablog.com/2012/07/19/mnb-rg-how-nokia-location-drives-audi/
But as a Nokia fan and supporter: Do I want Nokia to be a Where platform? I tend to like things I see in person : (
No, Nokia needs to be more than that.
They will be. They have never said they aim to be the Where company only!
This Where platform thingie is just coming from all directions. I know it’s good news for stockholders, but I hate when they are overmarketing these things before anything special happens. And usually it ends up with some lackbuster product being released and that’s about it…
September is coming soon, but if Nokia just hypes their ideas without AWESOME products.. Well you know it. They will be destroyed.
…yea they already are the where company….WHERE IS NOKIA….and now they are the WHAT company….WHAT happened to nokia and soon the WHY company
I knew you would come up with that.
So each of our phones lumia,N9,Symbian acts as a traffic sensor…cool.
Since “where”, I wonder if they will be coming out with accessories that compliment that with interaction with our fantastic Nokia win8 phones. NFC tags for our cars and homes. I could use a NFC tag that helps with sore feet after a day. NFC tags that give vibrations in your shoe to massage your feet. Deep space, we are living in an age of wonderful inventions aren’t we?!!
not really buddy…people are turning foolish cause of the massive amounts of technology nobody is thinking anymore…as in properly….instead of making faster phones….make phones last long with battery life…
i rather have a slower phone that has wicked battery than a fast phone that has shit battery cause like symbian phones all have wicked battery so they have no problem being even more opitmized but with android,iOS and most of the Wp phone….that isn’t happening anytime soon
Just charge your battery dude!
I assume you have a home and you sleep there, I also assume that your home has electricity and that when you are sleeping you aren’t using your phone, so what’s so hard about charging your phone durring the night?
During the day if you need extra bettery, can’t you just connect your phone to your computer or to a car to charge it? I mean, I don’t see how this is a problema to anyone nowadays.
Wait for peak oil.
fool making better more efficient batteries will reduce the amount of extra batteries made…COMMON SENSE
Where does all that hatred come from?
I give you one use case: you have a business trip to another city. All of the other people joining the meeting own an Iphone and you cannot use their charger and you forgot yours home. You also need to have a conf call at an airport for two hours.
Luckily it is possible to charge via USB port, or I would have missed several calls by now.
While you and me and everyone reading this wants longer battery life…
The focus on, for example, battery life is what has been helping put Blackberry out of business.
Carriers and stores want to sell more batteries, not less. The majority of consumers put up with lousy battery life just fine. Sad but true.
I think it was wpcentral that showed windows phones passing blackberry by November.
today where company and tommorow why company ! kudos to Nokia
i think nokia is powerful but they donot have or inovate there own platforn.Windows phone platforn is of microsoft.
Nokia Maps gets to survive and fully pushed simply because it is not competing with any MS products.
“Where” is new fancy term or excuse for going WP.
Nokia Maps really needs to come natively on all or most platforms if the “where” plan is to see it’s full potential.
And , if you read the article, is exactly what they are planning to do.
And yes I read the article.
And please if you read my comment it is exactly what I was saying, nothing more or nothing less.
“Nokia Maps really needs to come natively on all or most platforms if the “where” plan is to see it’s full potential.”
it can’t come natively on all platforms. the native platform of android is google and for ios is their own service they will launch soon. there will be nokia location apps for those platforms but they won’t be native. just like google maps isn’t native on symbian and meego.
they can’t do anything in that regard except provide apps
And thus the locations strategy can’t work. Could google be the what company if it worked only in 10 % of browsers, best case? Could Facebook become the who company if it worked exclusively on Opera?
they a;ready have been the what company for years
It is also exactly the reason why Nokia can not go with Android.
google has that on locked down.. they should be the imaging company, “the where” is taken.
I disagree on this one. Recently had a car trip in Europe, with N8 as a navigator. Without SIM-card, totally offline. Everything (Navigation, offline search, etc) worked like a charm. We also had some Android devices, and to be honest, you can’t really compare the results (Nokia being superior)
As in this WPCentral’s article:
“With features like offline maps and an inherently more bandwidth efficient online function, our bandwidth usage is 10x more efficient than Google maps for online usage.”
A lot of areas on navteq maps are just puddles. Lots of catching up to do.
Here in the US google maps is much better than nokia maps in terms of indexing.. and with “unlimited” data plans, it doesn’t matter if the maps are on your phone or not.
It does when you don’t get reception.
The times you need maps the absolute most, are exactly the times you are somewhere without an unlimited data plan!
Agreed. Pointless sloganeering on Nokia’s part. The cluelessness continues…
Did you read the article linked or did you just read this blog’s mention of it? Read the article. They discuss some pretty interesting things. Calling it “Pointless sloaganeering” is not very accurate.
Cyan Lumia 800.. Gorgeous.
If the Maps/Navigation team is reading this, there’s still work to be done-
For example, try driving starting from within a parking garage in manhattan to somewhere within the streets of Elizabeth, New Jersey. Then, go back to where you started.
Super annoying to have exits for 1 9 switch randomly to the 95 exit right as you’re driving past it, then recommend you drive into the airport, then back onto the cars lane. Go through the Holland tunnel into NJ, and you’re not sure which exit you’re supposed to take until you’re right on top of it, guessing the whole way. Elsehwere on the turnpike, you’re not sure whether you should be in the local lane or take the express lane and maybe miss your exit (done and done).
Please test the NYC and New Jersey driving scenarios more. When the traffic re-routing works, quite frankly it is AWESOME! However, currently the metro area driving directions can be extraordinarily frustrating. 808 was my reference device.
I’ve had similar issues in San Francisco and LA ..
Yeah, I remember using a (recently dead) Nokia E72 with Ovi/Nokia Maps on board, driving to a job interview from the South Shore of Long Island, NY to Eastern, New Jersey.
The results were all kind of awful, taking me completely out of my way. Probably added almost an extra hour to my trip.
Nokia Maps around the NY metro still needs *a lot* of work. Get to it, boys.
So Nokia’s hardwork with maps would benefit all windows 8 oems. There better be exclusize and awesome apps apart from Nokia drive to make lumia THE choice of handset.
exclusive
nope not with elop around…it was suppose to be exclusive for ONLY NOKIA OS running devices until elop came and fucked up nokia …and since then they are soo butt hurt they have to sell everything
Microsoft made over 600+million from android.
cause of that patent bullshit…imagine if google never crossed patents with MS…they would be fucked even more then they are now
why imagine. the reality is that ms makes a lot of money from andoroid.and the reality is that nokia will take money from every wp8 oem for using their maps. and there will be exclusive things only for nokia to use. read the article stop the imagination
no they wont cause they aren’t making money from it now LOL and THAT’s THE REALITY
Funny that he didn’t mention what they will do now when WP failed and it’s completely irrelevant platform. Especially when he seems to embrace the (obvious) way of using smartphone users to gather the location data in realtime.
Also I would note that yes, only now they are in the process of thinking about what could and couldn’t work. Of course no word about how to monetize locations.
Of course. Obviously they have not thought of it as a business, they just like maps. Duh.
Obviously, it’s not as if Google started like that (they got lucky) or Facebook (unlucky so far). In fact it’s certainly not like the prevalent silicon valley method of starting new business is to pump up user numbers without even trying to know how you get money out of them.
It wouldn’t be that bad, except with WP he can’t get the users and because the rest of the company is crashing fast, he wont have the luxury of postponing the time of thinking about revenues into unknown future.
So should I buy a Lumia or wait for Jolla?
Wait for the WP8 line-up and choose after that. Almost no point to wonder it now.
Well we’re thinking of the same thing, I’m actually waiting for the windows 8 handsets and the launch of the first Jolla phone. Nokia’s advantage for me is hardware quality, maps, and imaging. On the other hand, Jolla has a completely new Ui and is using meego so I’m torn.
Wait for Jolla if you want to save your privacy!
+1 DOWN WITH THE USA’s NOSEYNESS
And unlimited data plans in the USA are gone. Unlimited data on T*Mobile and AT&T get throttled down to EDGE 2G speeds after 2GB and 3 GB respectively. SPRINT does have unlimited, but at 1.7Mbps EVDO 2000, 5Mbps WiMax IF it’s available.