Nokia issues apology for OIS confusion; Publishes actual Lumia 920 footage
Quick post from my N9 while I am on the bus. Apologies for any errors.
If you’ve been paying attention in the last few hours, you would most likely be aware of what has been going on around the web, regarding Nokia’s video demonstration of OIS on YouTube.
If not, then here is a quick summary. Nokia posted a video regarding OIS on the Lumia 920, depicting a guy on his bike filming a girl with his 920. The point of view changes to the camera, and we see footage of the OIS on, and off. However, there was a stuff up, as a reflection showed a van filming with a camera that wasn’t the Lumia 920.
A few blogs have posted about the “deceit”, despite Nokia saying it was to demonstrate OIS technology, not the Lumia 920.
Anyway, it appears now Nokia has uploaded the video they presented during the keynote, where someone is on a bike, with a very unique apparatus, demonstrating the Lumia 920 vs. a competitor’s product (I think it is SGS3).
Take a look!
http://www.youtube.com/watch?v=6HSbhyaH0vw&feature=player_embedded
Here is the apology if you wanted to see it:
We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.
Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.
Source: Conversations by Nokia
Michael
Category: Nokia
About the Author (Author Profile)
Hi! My name is Michael. Like the others, I'm also a Student, living here in Sydney. I have a real passion for the latest technology and I'm a real Nokia buff! My aim is to keep those of you, like myself, updated with the latest in what's going on in the Nokia World. Currently sporting N9 & Lumia 820, with other Nokia devices in my posession. Get in touch on Twitter via @MFaroTusino, Google Plus or even simply drop me an email at mike.mnb[at]outlook.com or tips[at]mynokiablog.comSubscribe
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- Anonymous | September 6, 2012
Tech demo or not, it was deceitful, and everybody assumed it was Lumia phone being used. They should stated that at time..
they never said it was the lumia 920. they hadn’t even announced the 920 at the time
uh huh remember there is the other video they released the bicycle ride and the carousel
they lead you to believe it was from the phone, it was disingenuous plain and simple
No, they didn’t lead anyone to believe that. They released a teaser. People made assumptions.
The video starts with a guy driving a bike next to the girl and filming her with a yellow Lumia 920, then it moves to the footage showing the OIS/no OIS comparison.
It was heavily implied that it was taken by a Lumia 920. No assumptions whatsoever. Nothing was left to imagination, Nokia deliberately wanted you to think it was taken by a Lumia 920. Not cool.
+1
The intention was clear.. people aren’t that naive.. and that is why an apology was issued rather than an excuse or explanation. This is the best that Nokia can do rather than finding excuses for a clear mistake. But in any case, it probably just means they’re that confident with what the product can deliver. Let’s just hope that it will really deliver.
For Nokia fans such as myself, it’s just sort of a letdown that with all the excitement and all that wonderful innovation (apparently), something like this happens that stifles enthusiasm and diverts attention away from the novelty of the product. Well, lesson learned..we can move on.
Now, when is this (920) going to be on the market and how much will it be?
No, it was inferred by viewers. We don’t know what Nokia was implying.
It’s called denial, blind fan-boy.
Yeah, really disappointed about this kind of marketing. I know people often say Nokia should copy Apple’s marketing, but they shouldn’t have copied the ‘faking shit’ -part.
Culture of deceit inherited from MS.
Lol. Thanks for giving me some giggles.
Btw, just installed Nokia Music. Pretty sweet, must say. Good that they finally managed to launch it here in the US, something I have waited for years and had frankly given up on.
how did you install it? Not showing up at marketplace. Lumia 900 att
You mean from iPhone. The biggest deceit there is. Virus and crash proof my arse…
Obviously its from America. I mean the n97 lies were also traced to a server that was routed through America. And it was conclusively proven that the n97 videos did not lie before being routed through a server powered by Ms.
outdated os:
Culture inherited from Nokia more like it.
Have you forgotten the super-slick N97 previews already?
This deceitfulnes has been inherited from Symbian!
Still, stupid move of course. The actual video is very impressive, why fake anything.
yeah, fack symbian and its deceitful ways! Symbian sucks because it obvious corrupted the video. =P
You could say all adverts deceive in one way or another. Were Nokia gonna film an advert on a smartphone? As good a camera as it may have, it isn’t at that standard.
I cannot believe Nokia would pull such a dumb, deceitful stunt like this and on their big realease date. What kind of moron thought this could turn out well. The dumbest part about is that they could have made a video that showcased the 920′s image stablization just as well using the 920. They have wiped away most of the buzz they had going today and are looking rather inept.
And to think they already have the Nokia 808 PureView 41mp sensor, chassis, hardware, etc.,
this supposedly “real” 920 video is a far cry from the girl on the bike or the carousel ride footage.
the quality is nowhere near the same..
f’in Nokia manages to screw up again.. unbelievable!
Looking up my dictionary
Nokia= a series of mishaps upon mishaps
Then why are you still here?
Quality wise in terms of clarity and lighting, then yes. The real 920 footage pales in comparison. However, it is the image stabilizing that is key here and that is still pretty darn impressive.
Same goes for Apple, with their ‘shots made with iPhone’ pictures they use for promoting. Those pics are clearly made with either a DSLR or an Iphone in some highly controlled environment using artificial lighting etc. How is that representative for a real world scenario?
Just get over it that a phone can’t produce super clear and crisp footage. What the 920 can do however is get rid of that annoying moving and shaking in video’s. There are several videos to be found in which it is demoed for real.
for lumia 900, they had the wi-fi issue (beta test!); for lumia 920, they have the fake ad issue. their execution sucks big time! and the presentaion is so so too. imagine it is run by steve jobs…
If it was run by Rinslowe, non of these basic issues would exist. It would be something a non issue,
Nokia – You need what Rinslowe offers.
Presentation masterclass…
Most ads are faked.
This.
Ofcourse they are, a grainy 1080p vid taken by any smartphone would suck if used for adverts. You need a professional camera that can cope better with lighting etc. to make it appealing. Something a smartphone can never do, sans 808 perhaps.
The image stabilizing feature is demoed a lot IRL so it is proven to work. Yes the ad was faked, bit the OIS feature isn’t less impressive because of it.
So which is which? I assume the right is lumia920.
Yup. The device on the the left is the Galaxy S3 and to be honest the picture quality of the S3 is far better. The lumia’s image is not so shaky, but overall credits goes to Galaxy S3.
Oh well, look on the positive side, they at least didn’t say that the video is genuine but the phone was held wrong so it caught the additional crew.
What a fantastic blunder. Way to go, Nokia.
No more Nokia phones for me.
i dont know whats worse,all the hating or all the ignorant comments.You know your life sucks when you play a video over and over watching carefully to try and identify flaws in a video to question its credibility and at the same time throwing common sense out the window.
indeed.
There was so much ranting from the WP fanboys defending Nokia, screaming that the video was not fake..
Now they seem to have mysteriously disappeared.
oh came on the real video recording by Nokia Lumia 920 is actually better and like the video ad quality
I am Still want a new nokia Lumia 920 no matter this ad is Fake or Not!
Nokia is a joke!
All commercials exaggerate a little bit, but Nokia used a completely different product and said it’s their phone. They just simply, blatantly lied.
It’s like Kia filming from inside the car showing how they break a race track record and then it’s revealed that they used a Porsche.
It’s funny Nokia is considered the “people’s company” this benign, kind company and Apple is evil monster, when it’s Nokia that is constantly misleading, lying to and cheating customers, selling them outdated, dead phones, unfinished products, etc…
Do you forget the N97 fiasco? How about the N8? It’s the same incompetent mess of a company. They have not changed, they are the same, even worse now. Remember when Elop said they’d shorten the time between announcement and release and that it was a Nokia problem he’d fix? Well, they did not even announce prices for their products yesterday, people will forget about them before Nokia releases them.
Nokia is a dinosaur, they cannot compete, they cannot survive in the modern competitive enviroent, they fabricate lies.
WP is garbage too, and this will be as much of a “success” as WP7 was. This is. Different topic but you watch Microsoft is in for a VERY bad surprise with their Metro garbage. They think Windows will pull it up, no, Metro will drag Windows and Microsoft into an abyss.
Nokia is done, I wonder how many more billions they can afford to lose before either Google or Mocrosoft buys them. Or they finally wake up and switch to Android.
Android hahahaha
I largely agree, except for the Android part.
The presentation was horrible, the speakers weren’t confident enough to showcase the device and it’s key elements. They invited media , which weren’t allowed to go hands-on with the device. Since June MS is showing of glimpses of WP8, but even after 3 months running now on retail devices we didn’t get more to see of the UI. We got presented the same things like in June with some deeper look at the new camera UI. That was kinda frustrating, cause I was really thinking Nokia and MS are going to show more of the UI, especially since the Samsung bashing as the Ativ S being the first WP8 device, but Nokia going to show the first working one ->Nokia FAIL.
And what about that praised hardware years in the making? Okay, the display-technology is really nice and the optical image stabilization seems to work quite well ( does it deserve to be branded pureview?!), but everything else is just “average”. I would say the Lumia 920 is not the flagship WP people were waiting for, a nice evolution of the Lumia line. But I doubt a evolution alone won’t do it for Nokia, they badly needed a revolution, a game-changer device and this clearly isn’t the case with the Lumia 920.
Where in the video of the girl on the bicycle does Nokia indeed claim that this is filmed on a Lumia 920? The only hint you get is the text at the bottom stating: OIS ON and OIS OFF, and if the camera the crew is using does have OIS, the the claim is right – period!
But I wonder how long it will take Apple to ban the Lumia 920 in the USA because they will claim that using the acronym OIS on a smartphone could lead to confusion with the acronym IOS (the OS running on Apples handheld devices).. and thus it is a violation of Apples patents… ;-D
ignorant fool.nokia never ever formally stated that the video was shot solely using the 920.ignorant noobs like you assumed that it was and now you all have nothing better to rant about.shut the hell up and buy a galaxy s3 or an overpriced iphone if you somehow feel cheated
I have to disagree. It was all about the Lumia 920 with PureView. They first showed how the technology inside the phone works/looks like and then delivered a video showing optical image stabilization in action. It’s normal to assume that the shown video demonstrating the capabilities of the just explained OIS is made by the Lumia 920.
It’s like Nokia back then explaining how Rich Recording on the 808 works and than showing you a great video with super stereo sound. In this case you also expected it was recorded by the 808 and not being recorded by a professional device.
Nokia is a big fish in the business and they should quite well know how thinks have to be done.
IOS is like movie makers who use a steady cam
Another banana skin from Nokia’s marketing department.
Still, it’s not the worst thing about the video. That would be the pair of dumbass hipsters cycling without helmets.
A few heads should probably roll in the Nokia marketing department (should probably anyway for other reasons). Well, at least someone there seems to know how to respond to pr messes – fess up, apologize, and move on and divert attention to the story you (fortunately)actually can back up.
They really did not need this.
im sure elops head wont roll because everything he does as been soo great and he fixed all of Nokia executions problems
Well, I guess that someone from the marketing dep is going to be fired… LOL…