Confirmed: Amazon is using Nokia’s Location Platform, shuns the Google.

| September 17, 2012 | 19 Replies

Remember the news that Nokia and Amazon were teaming up for maps?

I was in lectures at the time when I received a tip that questioned whether or not Nokia’s location services were really the back bone of Amazon’s mapping services.

Since then, it has been confirmed by Nokia to TheNextWeb (via Engadget) that they are Amazon’s map provider.

Nokia for 4 out of 5 sat navs. Nokia for Yahoo! Maps. Nokia for Bing maps (and thus Facebook). Nokia for Windows Phone. Nokia for Amazon.

Amazon is licensing the Nokia Location Platform (NLP) for maps and geocoding.

The Nokia Location Platform is the most advanced mobile location platform with a unique global footprint. It provides maps for almost 200 countries (with more than 100 of them navigable) and provides the best, automotive-grade map quality based on industry-leading technology and more than 20 years expertise in mapping.

Amongst others, it is already powering Yahoo Maps, and increasingly also powering Bing Maps as well.

Location is playing a central role in our strategy, and because of its global footprint, quality and completeness of performance (geocoding, routing, traffic) the Nokia Location Platform offers great opportunities for 3rd parties to build upon.

Amazon´s decision to choose the Nokia Location Platform is further proof point that our competence in this space is a key differentiator also for other leading players in the industry to offer great location consumer experiences.

- Dr. Sebastian Kurme, spokesperson for Nokia’s Communications, Location & Commerce business units.

The next web says it’s becoming a 3 horse race for location between Apple, Nokia and Google. Becoming? Well it’s nice at least that Nokia is being recognised as such.



Cheers James Scott for the tip.


Category: Nokia

About the Author ()

Hey, thanks for reading my post. My name is Jay and I'm a medical student at the University of Manchester. When I can, I blog here at and tweet now and again @jaymontano. We also have a twitter and facebook accounts @mynokiablog and Check out the tips, guides and rules for commenting >>click<< Contact us at tips(@) or email me directly on jay[at]