AAS: Branding Issue of Symbian & Symbian vs Android Smartphone

Before I head off to lectures again, I wanted to share a couple of Editorials by Steve Litchfield at AllAboutSymbian.

The first one discusses the Branding Issue with Symbian where we see snippets from Steve saying the war was already lost before the battle begun. Steve things Symbian should have been more prominent as a brand, not diluted by the various branches of different UI. It wasn’t made to be a selling point. It was just there.

But there was no way on earth, once the war of ecosystems started, once the battle for consumer mindshare was underway, that such a mess of name confusion could take hold in the High Street.

http://www.allaboutsymbian.com/features/item/15706_The_Branding_issue_was_Symbian.php

Next up, Steve compares Symbian smartphones with Android smartphones.

Was Nokia’s definition right all along? Or is a modern ‘smartphone’ much smarter after all? I look at the two ultimate exponents of the two definitions, the Nokia 808 PureView and the Samsung Galaxy Nexus.

http://www.allaboutsymbian.com/features/item/15699_Symbian_versus_Android_Smartph.php

Category: Nokia, Symbian