Video: mxData uses Nokia SDK 2.0 for Java to expand to new markets with Nokia Asha Touch 308, 309

| September 25, 2012 | 3 Replies

Nokia Dev Forum greets the Nokia 308 and 309 welcome additions to reach markets like Beijing and Delhi for mxData.

Michael Cliffe, Chief Technology Officer at mxData talks about the development of Metro apps for Asha Touch phones and the opportunities he sees in targeting the Nokia Asha 308 and Nokia Asha 309.

Read about creating Java apps for Nokia Asha Touch phones:

mxData specialises in travel applications for trains and buses. Its set of metro apps provides details of the underground networks in several cities and include maps, route planning, and station finder features. The company is strong in the UK, with 350,000 people using the London Tube Map app every day.

Nokia Asha Touch phones offer the company a great opportunity to expand into overseas markets, to cover cities such as Beijing and Delhi. Cliffe sees Nokia Asha Touch phones as ‘nice, simple phone(s), easy to use, comfortable in your hand and yet they are still capable of running some quite sophisticated applications.’ He is also particularly impressed with their battery life.

mxData has been creating apps for new markets using the Nokia SDK 2.0 for Java. Cliffe says that using the SDK ‘was a really straightforward experience,’ with one developer completing the work in three to four weeks. The emulator, memory monitoring, and on-device debugging are singled out by Cliffe as helping get the app to market quickly. And targeting the 308 and 309 required the resubmission of the apps to Nokia Store only; they had to make no code changes.

‘We’ve had some great experiences with the Nokia Store,’ says Cliffe. ‘Working tightly with Nokia we’ve had great in-store promotions and we have seen increased downloads, increased usage, and of course ad revenue as a result.’


Category: Nokia

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