Nokia No Longer In Top 5 SmartPhone Manufacturers

| October 27, 2012 | 175 Replies

It was less than a year ago that Samsung outsold Nokia and became the world’s largest MOBILE PHONE (Not only smartphone) manufacturer; after which Nokia slowly started sliding further and further down the line. as of this week Nokia are no longer part of the top 5 Smartphone manufacturers (but are still 2nd place to Samsung in total phone sales). Ironically Nokia was replaced in the top 5 by the only other Smartphone company who is possibly in as bad a position as they are, RIM.

Analysts pin Nokia’s loss on the rise of ZTE and Huawei which have both been eating into their share of the Chinese market. As of this quarter the top 5 are:

  1. Samsung
  2. Apple
  3. RIM
  4. ZTE
  5. HTC

Source

Thanks for the tip Kan

Category: aPPLE, Asha, HTC, iPhone, Lumia, MeeGo, News, Nokia, Symbian, Windows Phone

About the Author ()

Hey, my name's Ali- Currently a fifth (and final) year Dental Student from Chicago; studying in Jordan. I love all sorts of gadgets almost as much as I love my cookies! Be sure to follow my Twitter handle @AliQudsi and Subcribe to my Youtube for the latest videos - no pressure. Thanks.
  • http://thegadgetfreak.net Ajit

    Well done Elop well Done! I’ll give you a free Surface tablet.

    - Steve Ballmer!

  • Cod3rror

    LOL, way to go Nokia!

    • guerrahp

      LOL that WP market is such a good idea.

      • deep space bar

        Ikr …..hakagiri WTF

  • MeeDroid

    Windows Phone sucks!

    Should have picked Android or MeeGo!

    • tom

      Android and Meego is even better.

  • tom

    The Nokia phone in the graphic is not WP.

    • Mariano

      +1 proof the this blog is totally biased

      • dr_zorg

        They sold their souls to Ballmer a long time ago. Like around Jan-Feb 2011.

  • manu

    i dont think windowsphone is bad.but it was not a perfect replacement for symbian,and thats what nokia failed to see.
    Windowsphone 8 may help,but things are started to get too late.
    Lumia 920 need to sell in magical numbers to bring nokia back in game.

    • deep space bar

      we don’t want nor like windows…..you haven’t noticed yet… >.> bring back the shit we first had and make it better…don’t throw it out….so much shit can be added to symbian to make it just as competative as the other OSs…..um…Qt was the fundamental part……they’ve added alot to Belle with the hardware and obviously it can get more cause it’s still the lightest OS on the Market

  • Noki

    Elop the master genius

  • Vikas Patidar

    Consumer is always looking for customization and choices and Nokia has nothing for the time being.

    Well done. At-least Nokia could have give a try to N9. Not just design of device but the UI interface which was more natural and elegant.

  • dss

    As long as carriers push their devices, they might be okay … but if they don’t get good carrier support, its a done deal.

    AT&T and Verizon are essential for Nokia’s survival, this is how Elop set the whole thing up.. the US market is the most important one, which is a huge shift from the more EU/Asia perspective in the Symbian days.. we will se how it plays out. It works very well for Apple and Google..

    • Noki

      as we been saying all along elop is a genius, betting everything on operators that sell 70% iphones is genial.

    • aleci

      ” the US market is the most important one, which is a huge shift from the more EU/Asia perspective in the Symbian days”

      WHY???? Nokia was at its peak when its focus was on a global scale. They keep on trying to be the next big thing in the US market when Nokia is already freaking BIG in ASIA, EUROPE, ETC. So i really could not comprehend why would Nokia stoop so low at a market where carriers play the game???!!! ITS ABSURD. The iPhone became big bec. of its own merits and not because its big in the US!

      • Marc Aurel

        I tend to agree. The iPhone phenomenon started in the US because Apple is an American company, not because it’s the only place where something like the iPhone could have become successful.

        There is some truth to the special nature of the US and that is that the US market is notoriously resistant to non-American influence; the best case in point is SMS which took off in the US nearly a decade later than elsewhere. However it would a leap a logic to assume that everything that is popular in the US will become popular elsewhere, for example the Motorola Razr trend of ultra-thin clamshell phones was at best of moderate importance in other countries.

        • viipottaja

          Nah, Sammy is also now extremely popular here as have been and are many other foreign brands in various areas. I don’t think Apple being American was a decisive factor – it did help of course.

          • Sonny

            that brands are all popular because they all use an American Operating System! Cant beleive some of of you cant see that or its maybe just you can see it but because you are WP fanboys you tend to say shit like that!

            Why on earth would you throw everything away and go attempt to go popular in a place where its not even the biggest market on the planet, all with an Operating System which had about 1% marketshare in the world and would take 2 bloody years before it would catch up to the competition! Killed MeeGo,Symbian,Meltemi, fired thousands of hard working people, lost billions of dollars and most importantly destroyed Nokia’s name all to get popular in the US!

            • Stoli89

              IMO, and because the US market is less regulated and more oligopolistic than many others around the world, the carriers have significant influence and chose alternative OS’s that demand higher data traffic. The US market demands a premium for data and is getting more and more expensive as unlimited plans give way to tiered data plans. The carriers are also charging premiums for LTE (and limiting smartphone selection to 4G only phones going forward)…whether you’re in a coverage area or not. In the end, Symbian was out of favor by the carriers, in part, because it’s a data frugal system that does give users the capability to better control data usage. Nokia’s offline maps also look a lot less interesting to the carriers than the data hungry approach by Google.

              Sure, Symbian’s UI was far behind the competition for too long and there was a time when it was harder to code for the platform than on competitive alternatives, but the US carriers were never really in this OS’s corner…IMO it’s foreign origins had nothing really to do with it (other than being outside of the US West Coast nexus…where synergy and hype seem to meet for this industry).

            • deep space bar

              WTF DO YOU THINK I WAS SAYING ALL THIS TIME …..AN ALL THESE IDIOT THOUGHT I WAS A TROLL OR STUPID……THANK YOU FOR WAKING UP AND SEEING THROUGH THE BULLSHIT like i have

            • viipottaja

              Nah, again, they do well because they are reasonable, good or even great products (a major reason as to why they are doing great in many markets around the world as well). The OS being US made may help but is not the decisive factor.

        • Kasi Viswanath

          I totally agree. Though tough for someone to fully accept it, US (blogs, carriers, etc) has been notorios to non-US products for quite some time now.

          If you are succesful is US, you can be successful everywhere. Being a North American, Elop probably grew up with this mentality. but I think he is totally wrong on this. During Nokia’s reign as the top manufacturer, it never was even moderately successful in US.

          Nokia has never gotten impressive sales in US. if Elop wants to improve that, that is good. But not the other US biased thought. That is 24 carat pure bullshit.

  • Derek

    I’m pretty sure this is due to the fact they they stopped really making phones and making them available to everyone. Previously they made a lot of symbian phones in diff form factors and made them readily available for everyone to get. Since the whole WP switch symbian slowed and even the Lumia line wasn’t really available to everyone since they are trying to work with carriers more ( lumia 900 for AT&T, 710 for tmobile). I remember when the symbian^3 was released with n8/e7/c6, pretty much a phone for everyone. But fast forward to the next batch of symbian phones, just the 808… Why not something similar to the e7 or c6? Not to mention the lack of advertising for the 808. Being an 808 owner in the USA is tough, pretty much feel abandoned by Nokia. Since they are going all gun ho for Lumia here in the states I dont even get features like mobile hotspot and nokia music even though they keep advertising about nokia music on twitter and facebook here in the states but only for lumia. As far as the N9, that is by far my favorite phone hands down, but since nokia didn’t make a USA version I had to purchase from australia.

    If nokia had this big of a push behind symbian/meego that it’s doing for WP i’m sure they would still be #1 (imo)

    • dss

      The are more Pontiac TRANS AMs in the Siberian parts of Russia than there are 808s in the States..

      Its kind of cool tho.. everywhere I go “what the fuk is that dude?” and I usually say “I don’t know man.. some random 41 megapixel phone from Europe..” .. “wait, what ?”

      • Stan

        That’s awesome :D

  • LTA

    Shouldn’t Elop be holding one of his precious WP devices. After all he’s never really been interested in the 808, not to mention the 808 has been much more of a success story than the Lumia devices considering price and availability.

    This site seems determined to slur the 808 lately.

    • dr_zorg

      This site has no credibility whatsoever, hasn’t had for quite a while. It’s like Gizmodo only with a WP agenda.

      • tom

        This is not Nokia fan site, rather MS propaganda. They don’t care if Nokia goes down the drain. They care whether WP survives or not.

  • shashi@n9

    well done elop. well done USA to kill nokia from Euro. stop buying nokia phone, now is no more value for money. bye bye nokia

  • Kon

    why the nokia phone in the picture is symbian but not windows phone?
    it is windows phone that fails the fight vs android.

    • dss

      I think its because the 808 is only phone in the Nokia line up than can claim that its better at something than any android phone out there, and no one will question it: video recording, sound recording, photography, screen legibility under direct sunlight.

      No other phone is better than the 808 in those categories. Period.

      So… therefore is the only real thing Nokia has going for it. The Lumia line is.. well it doesn’t offer anything special except the nice WP UX .. and that is exactly the same as any other phone with WP. ya.. sure they have maps, its not enough.

  • incognito

    What I find funny is that there were people saying `let’s wait to see how RIM would fare relying on their own strengths` whenever I suggested that Nokia would be much better sticking to their guns instead of throwing in the towel, and I was adamant that the situation cannot be compared as Nokia was several times the size of RIM, had far more market penetration and operated on a truly global scale.

    Their starting positions were so different that even I, with my pessimistic view of Nokia’s ‘brave new’ future, wouldn’t dare to speculate that RIM will overcome Nokia, at least not before they make the BB10 push and what not. It’s RIM we’re talking about, FFS, they haven’t released anything new in the meantime, just rehashes of their old slew of devices, and those weren’t nearly as popular as Nokia’s ‘old guard’, not to mention that Nokia at least had 808PV and an array of Lumias. RIM even delayed their BB10 launch quite boldly. And yet, here we are…

    If you need proof that Nokia would be much better had they not shot themselves in the head – look no further. We don’t know would the old strategy work in the long run, but we can see concrete evidence that they wouldn’t be nearly as bad as they are now had they taken RIM’s approach. And god knows what they could’ve done with year and a half of much higher revenues, profits and whatever – instead they spent all that time trying to stop bleeding from their self inflicted wounds on that fateful Feb’11.

    RIM is not nearly on a solid ground and they will have a lot of challenges in the near future, but one has to congratulate them on overtaking Nokia – something that was completely unimaginable just short 2 years ago.

    • Janne

      And RIM didn’t catch them, not really. Asha Touch took a major share of Nokia sales that used to go to cheap Symbian (with price-cuts) and has been rightfully recognized as a smartphone. I’d personally go even as far as call a few of the qwerty Ashas smartphones, but that’s just me… With this, Nokia still sold almost double in smartphones compared to RIM.

      HOWEVER, I have always been a major proponent of the RIM comparison. It is funny it is you who always refused that angle is now bringing it up… ;) Well, I guess you do what you see as convenient at the time. Now it seems convenient for your argument so you bring it up. I never used RIM as an argument, but instead as a proxy. We still don’t know how that proxy turned out.

      RIM is the proxy of what would have happened to Nokia had they just stuck to their guns and MeeGo. Clearly we can see RIM too faltered (just like Nokia would have faltered with Symbian even without Feb11), but maybe faltered slower than Nokia did – becaues Nokia made a dramatic shift. I know, I know, different sized and all that, but there is some meat to the comparison.

      And now begins the really interesting part: Can RIM rebound with BB10 better than Nokia with Windows Phone? That is the really interesting proxy comparison there.

      Who knows, they might? That’s the beauty of a proxy comparison instead of hammering it in as support of your view (like you just tried to do). I will let history show which one was the better choice.

      If RIM can do it, I’d say Nokia most likely could have done it with MeeGo. (Of course, the MuroPaketti article pointed at particular downfalls of that route, but roughly speaking at least that is the comparison.)

      As I always say, MeeGo might have worked. WP8 can still work. But if it doesn’t, then out with Elop and in with something new.

      • tomwhat

        As an old “hater” here it is funny to see how people are not so defensive anymore for WP…

        It was clear from the beginning: The WP only strategy is and will be a fail! I think WP8 will allow Nokia only to stay just above surface…not more…Surface…hehe how funny.

        Why to stop Meego (even with its problems) when Nokia finally got the respect for delivering the 1st phone which can keep up with an iphone and which was something really, new not only another iPhone copy.

        Tja…the crime of Elop to Nokia is telling the world that even it is a success Nokia won’t follow it! This is our MS puppet at its best!

        • tom

          No mate, wait for WP9, may be WP10, WP11.. The list goes on.

          • Janne

            Again, considering that these are responses to my message and I have promised to render a judgement on the viability of the WP strategy after Q4/2012 results… you must be confusing me with someone else.

            • tom

              It wasn’t a response to your message. It was just a general comment on tomwhat’s response. I know your position and do appreciate that. My bad if it sounded that way.

              • Janne

                Fair enough. Thank you!

        • arts

          Not really old. You are still the same annoying supremacist that likes to be little people for supporting something different.

          No wonder jay asked you to leave.

        • Janne

          tomwhat:

          Since you responded to me – I was never against MeeGo, so you must be confusing me with someone else.

          It will be interesting to see, for sure, how RIM compares with Nokia in the BB10 vs. WP fight.

          If RIM wins, then clearly Nokia chose wrong. If not, well, then maybe not.

          • atom

            Please… the point isn’t that you should compare the two in several months, but that EVEN IF you did compare them today. Nokia HAD far more resources, relationships and money than RIM and the Qt strategy was at a minimum a year ahead of RIM and BB10.

            • Janne

              It is possible that RIM failing doesn’t mean Nokia would have failed. You do have a point there.

              But the reverse is harder to believe: If RIM succeeds, alone with BB10 without any ecosystem to speak of, Nokia quite likely would have succeeded too with MeeGo.

              So, I guess what we are looking for mostly is a RIM success. If that happens, then it is far easier to argue MeeGo would have worked (instead of just “could have worked” like I often say). It is possible RIM will succeed and MeeGo could have succeeded too. I always say that was a judgement call Nokia made, I’m not sure it is the right one. Personally I would have left a niche MeeGo line for enthusiasts at the very least. (Symbian, now that had to go.)

              The other proxy with RIM is of course how legacy systems fare. BB7 didn’t fail quite as fast as Symbian, because RIM kept trying at it more than Nokia did and didn’t end-of-life it so vividly (although BB10 does EOL it of course). RIM also faltered fast after Nokia started doing so, again telling us that whatever the story, the old king was dying and a new king was necessary. I think that is the one clear thing in my mind: Symbian had to go.

              Now, final thought on that, I don’t think Nokia let Symbian go the right way. It seemed like it then and in hindsight it is even more so: February 11th was a major communications cluster****. Really, it was. No matter if you like WP and think Symbian had to go (like I do), really, there isn’t much defensible about how badly that went. It should have been done so much better with regards to Nokia’s existing systems and their remaining path.

              All the talk of Symbian becoming a “franchice operating system” still gives me the chills. What does that even mean?

              • atom

                Thanks for the reply.

              • kues

                But the reverse is harder to believe: If RIM succeeds, alone with BB10 without any ecosystem to speak of

                BB10 has developer ecosystems:
                RIM supports HTML5 WebWorks on both BB7 and BB10.
                And RIM does “catalyse an ecosystem” (to quote Elop), as BB10 has a Android Runtime build in- with by the way also leverages the Java Skills of BB6/7 developers.
                You can (re)use Adobe AIR (skills) on BB10.
                And finally BB10 supports C++ including POSIX, OpenGL and Qt/QML on top of the industry proven QNX OS/Kernel.

          • tomwhat

            Just to make one thing clear. I also appreciate your often well argumented posts and know that you were open to Meego.

            What I notice here is something else: After the february statement of Elop a lot of visitors and entry writers here were totally for WP only strategy. Get over it dude, Meego is dead, won’t come back etc. Live with it, go on with your live…bla bla bla. It is very funny but also annoying to see how these right-havers suddenly get more and more defensive…

            I’m not saying it is absolute inpossible for Nokia to return with WP, but choosing a one-and-only solution was propbably the most stupid thing they could have done…the same goes for stopping Meltemi development, selling Qt. Now there is no chance to go back.

            Looking at RIM and QNX I must say I’m really excited – even I did never care for this company so far. They tried to survive so long now with selling their old boring devicesbut with BB10 they will return with a technical big bang (let see if market success will follw)

            I think Nokia should have done the same. Focus on WP, keep Meego like Samasung did with Bada on a lower flame (and also keep your loyal supporters!!!). Have something you can put presssure on MS and keep as backup strategy + MAKE MONEY with it.
            Replace Symbian asap with Meltemi and see that while you focus on WP get a Meego+Meltemi which scales from low cost to premium devices. Until now or next year they should have a pretty strong alternative and the option to see how they can/should continue…but this is all NOT POSSIBLE anymore by due to genius Mr. FLOP!

            From the beginning he was a notorius WP only defender and that leaves one conclusion that he works more for Microsoft then for Nokia. The result will be a Nokia ~7% of market share…not dying, but also not getting back to its former strength with WP!

            • Janne

              Again, sounds fair enough. :) Thanks.

              I’m not quite sure all people are as WP-only as some think, though. These conversations tend to polarize things, because they heat up. Many are WP-”only” simply because it is the route Nokia took and they are Nokia fans, who have decided to move on from Symbian/MeeGo because they see them as dead-ends at Nokia – becuase Nokia decided so (some, like me, may also have an opinion on Symbian etc.). Maybe now some of these people see Jolla as an option, but who can blame them for not seeing that option a year ago. Who knew Nokia Bridge would help such a thing along, even by apparently licensing some Nokia IP according to Jolla.

              Here’s my personal feelings around that time, after February 11th, as posted here on the MNB. I still stand by what I wrote, although I must point out this is not to be read against MeeGo – it could have worked. I was merely lamenting the fact that Symbian being so important to Nokia in short-term was waylaid so abruptly. At that time no MeeGo product had been announced, so it was easier to not think about that then.

              “Janne says:
              March 15, 2011 at 5:34 am

              I am one of those who certainly wishes Nokia would not have announced EOL for Symbian, but said Symbian will continue to trickle downmarket and be developed for a long time, but in the highend it will be quickly replaced by WP7. Much like MeeGo was announced. This would have stabilized the Symbian market a little and only real casuality would have been MeeGo.

              However, I think I can guess why they did what they did. Elop really thinks it is all about the ecosystems and this was certainly done to benefit WP7 immediately… Yes, at the cost of Nokia’s own Symbian. Not to just benefit Microsoft though, but to boost, in the absolute biggest way possible, the ecosystem Nokia would join and build, and to give Nokia inside a clear focus where the ship is heading. They gambled their entire short-term (and maybe will loose a lot?) to give maximum lift to the long-term.

              Risky move. Wish it weren’t so, but I think that is why it was done.”

              And yes, they did loose a lot. Unfortunately my fears (and those of others) were not unjustified.

  • Stoli89

    One should also mention that Nokia has intentionally replaced the low end of its Symbian smartphone portfolio with the Asha full touch series. Of course, since Asha is not recognized as a smartphone (except by 2 reputable agencies that analyze the market), this has dramatically skewed Nokia’s market-share results. From a business perspective, Nokia’s per unit profitability on these new Asha devices is much better than its Symbian counterparts at these price points, while still offering the consumer very nice performance/reliability/design. Sure, no multi-tasking…but Asha is not the only platform to not have Symbian style full multi-tasking. Besides…multi-tasking on devices at these lower price points has never been a strong selling point (less RAM).

  • MICROSOFT SCREWED NOKIA

    REAL NOKIA FANS WEEP AT THIS NEWS

    TROJAN HORSE GO TO HELL!!!!!!!!!

    • Noki

      well he will, If you consider Microsoft Co Hell :)

      And he will go there several millions Richer, Think one more quarter and he is gone… all his strategies were colossal errors.

    • Janne

      Do you mean real Scotsmen?

  • Waqas Ahmad Khan

    Over pricing its products and charging undue premiums is the main reason in my opinion for this downfall.

  • Waqas Ahmad Khan

    822 is no match for HTC in term of level of pricing and specs HTC offers to its customers. Nokia always believed in high price for low specs.

    • dss

      Spot on.

  • BellGo

    Yep, this is how Nokia is currently doing. And I don’t see how the situation would improve, as the strategy is still exactly the same. I am almost as sure that WP8 will be a huge flop as I was when I claimed the same for WP7.5..

    In fact, in the long term, I see the situation only being worse, because WP doesn’t seem like something that can vastly improve over time.. so people will get bored of it and move on to something else. (however people don’t want WP even now, so not that this matters largely)

  • Guest

    OK, and which place belongs to Apple?

  • migo

    http://bgr.com/2012/10/26/htc-earnings-analysis-q3-2012/

    For the idiots who think that using Android would have been the solution for Nokia. You don’t just compete with Samsung using Android.

    • BellGo

      … I have stated this about.. 5 times? Yeah, that seems right. HTC Sells WP too, and does absolutely horribly with it, Android is the only thing keeping them afloat.

      In other words, Android does not guarantee amazing profits, (duh?) however Android sells leaps and bounds more than WP.

      So how about you think before calling people idiots for something that makes you seem like one.

    • stephen ahonen

      without android, sony-ericsson is no more. htc’s fate is still better with android, than with windows (still remember dopod with wm?)

  • Bob Hyde

    WTF?

    Are Nokia selling less smartphones than RIM?

    How did that happen?

    What is going to happen when RIM start releasing Blackberry 10 products?

    Will it push WP OS down to the fourth?

    Why aren’t WP products selling like the MS Fan Boys promised?

    When are Nokia going to implement plan ‘B’?

  • Luisito

    Please… Change that 808 for a Lumia (7.X) seris device…

    How long will you blame (Explicit and Implicit) Symbian for the bad situation Nokia is now???…

    • LTA

      Bias, they’d have had a Lumia device in Elops hand had Nokia been winning the fight.

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