Qualcomm exec calls Apple’s 64 bit processor a gimmick – ‘zero benefit’ for consumers

| October 2, 2013 | 162 Replies

Screen Shot 2013-10-02 at 08.32.39

Whilst Apple loved to talk about how their new iPhone 5S has the first ever 64 bit processor in a mobile phone, Qualcomm exec, Anand Chandrasekher, senior vice president and chief marketing officer, finds it all to be a gimmick.

I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.

Predominantly… you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications

The iPhone 5S has 1GB RAM. Some say that how well A7 and iPhone currently performs versus the fact it’s 64 bit inside aren’t the same thing. Perhaps there may not be any direct benefit now and next year for the end consumer but possibly there might be some longevity in the device in future updates to iOS? I don’t know.

As well as Android, Qualcomm also powers Windows and Windows Phone devices including Nokia Lumia. The latest Lumias, expected at Nokia World are said to have the blazingly fast Snapdragon 800 processor.

Does anyone know how the A7 performs against the S800 in relevant benchmarks?

Source: Techworld

Cheers Alvester for the tip


Category: Nokia

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