MNB RG: Windows Phone gaining market share in Estonia

Estonia (Finland’s southern neighbour) is a pretty small market and so isn’t usually reported on, but I thought I’d share some info about how Windows Phone is doing here.

http://www.e24.ee/2093826/windowsi-kasutavad-telefonid-muutuvad-eestis-populaarsemaks

The info comes from two of our biggest carriers:

• – Tele2 Estonia reports that as of August, WP accounted for 8% of sales, up from a mere 1% in January
• the latest numbers from EMT put WP in second place at 10% of sales, ahead of iOS by one percentage point

So the situation is pretty encouraging (probably no small thanks to Nokia being a very strong brand here), despite the fact that stores keep the most exciting models (including the 925 and 1020 that recently became available) locked up, with only the 820 and/or 520 out on display for people to try out. At the same time, many stores have a dedicated Samsung corner with a number of Galaxy models on display. Hopefully the marketing situation will improve, though.

Regards,
Indrek (long-time reader and happy Lumia 920 owner)

Category: Nokia