Nokia’s New Campaign for Glove Sensitive Screens

Nokia ran a sweet little campaign to advertise their glove responsive Lumias in the cold winters of London. They used a billboard that revealed a secret message when the temperature was cold enough; then gave out free gloves and invited people off the street to try out a Lumia with the gloves on, check it out:

What do you guys think, is it a successful way to get the message across?

Category: Lumia, Nokia, Video, Windows Phone