Spot that Nokia: Future of Product Placement in Film and TV, add products AFTER filming?
Matt Leech tweeted us the image above, it was a clip from a BBC Click episode. Nokia’s quite assertive regarding their product placement in film and TV and music videos etc. You guys with the eagle eyes have instantly found them.
In the clip below we see how this type of advertising by physical product placement could be changed. You can add things later after the video was shot. Pretty neat, especially for advertisers as folks are constantly avoiding the ads through catch up TV/services.
This could even mean something as unlikely as seeing a 3310 as a weapon of mass destruction on the new Game of Thrones Series (if MS was willing to throw that money around and well, they were willing to bring on such a legend on their show :p).
Cheers Matt for the tip
Category: Nokia
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