Elop’s Plans for Nokia at Microsoft: “Nokia will benefit the whole of Microsoft”

The alternate positive view of the events taking place with Nokia and Microsoft is that, well, it could be a good thing.

Nokia suddenly has access to a lot more resources now.

The focus is now getting Microsoft everywhere. e.g. Office on iPad which Elop likens to being a parasite. Or in another way that you guys have phrased it, a trojan horse. A seeming gift but has ulterior motives. Much like Google’s “Free” services.

Elop understands that they can’t bring WP to a 15 euro device yet, hence the need for something like Nokia X (which isn’t there yet but could be). These, via Nokia X, are people Microsoft could tap through Nokia for say, services like Skype and One Drive.

Regarding competition:

…in the context of Microsoft [Nokia] has a broader mission which also includes making the market or paving the way for other manufacturers….

Microsoft, combined with Nokia, will make more of those seed investments. The best thing that can happen is that other manufacturers step in

More streamlining between Nokia and MS.

But it is our intent by coming into Microsoft to reduce the friction between what we’ve done at Nokia and what’s going on at Microsoft

On branding and naming:

Today, before the deal closes, we still have the ‘Nokia Lumia 1520 using Windows Phone 8.1 on the AT&T fastest in the land network’

He suggests it’s a bit long winded. He says it will be simplified. Fingers crossed on the Nokia name as always but of course, that will sadly be a thing of the past regarding phones. Lumia is a key word they’ve been stressing more so than Nokia.

That’s the name because everyone’s got to get their piece in. We can simplify some of that. I guarantee you it will be fewer words and probably a few less numbers

Source: The Telegraph

Category: Lumia, Nokia, Windows Phone