AAS’ Ewan Spence who also writes on Forbes is on Reddit’s front page reporting on the news of iPad sales slumping as “Android tablets soar”.
Similarly, a post on the front page warns of buying cheap (and dreadful) tablets this Black Friday, but as pointed out, people still buy them. They may not have the latest specs but some people are just looking to have a bigger screened device.
Our own Nokia is returning with a relatively cheaper tablet but this one doesn’t seem to compromise on the features as it’s essentially bringing all the luxuries and power of a 7.9″ aluminium flagship tablet but at just $249. This could be the right approach of an “AFFORDABLE FLAGSHIP”. It’s high end in pretty much all aspects except price.
Microsoft are going in a similar direction indirectly with many of their partners being able to produce very cheap Windows tablets . Directly, Microsoft is aiming at the high end, targeting those who want to replace their laptop with a powerful, productive, tablet. With Microsoft’s phones heading towards the One OS W10 there is a potential to soar to the number one spot in both tablets and phones is they get the balance right in getting an OS that’s easy to use but full of features for those who want to push it further. That could then eat into both Android and iPad tablet sales.