Nokia branding All over Will Smith’s Movie “Focus”

I only just saw this at the movies but the Will Smith film, “focus” about misdirection was adorned by a lot of Nokia branding.

I don’t have screenshots , but I thought my mind was playing tricks on me when I thought I saw a N95…then a black Nokia Lumia 1020 (which was confirmed as it appeared several times) followed possibly by a Nokia booklet 3G (really?) and lots of NOKIA branding from the opposing race car team. The latter I thought was also a coincidence to see the Nokia blue once but I kept seeing it over and over again.

I don’t know when they started filming, but I think it’s a wise decision to keep the Nokia brand present despite the purchase of D&S from Microsoft leading most people to believe Nokia no longer exists. Nokia whilst predominantly known for phones, is more than that and, should there be more of a return in the consumer space, this kind of movement is helpful.

Category: Nokia