Microsoft is One – Hardware and Software division Unite

OK, just reiterating quite an important thing that seemed to take less prominence here because of the Elop news…

Microsoft is merging both Hardware and Software divisions into ONE Unit.Windows, Windows Phone/Mobile, Surface, Xbox, Lumia, HoloLens, Surface Hub and Band. Terry Myerson is getting this even bigger responsibility, essentially the next top guy after Nadella, maybe even his successor should Microsoft ever need another one.

What do these converged divisions mean? Hopefully tighter integration between software and hardware with MS able to fully unleash what they want instead of relying on their hardware partners. They did this with xbox, surface and have slowly done this now they’ve taken full control of the Nokia D&S. Perhaps more so, it’s about unity between their different devices as they aim to streamline having One windows across multiple devices?

Some OEM’s might fear this. But it shouldn’t really.

• Stronger Microsoft, stronger ecosystem, better for OEMs.
• Microsoft’s Windows ecosystem is still so huge that competition from other competitors is more than welcome.
• Maybe better for them that a strong alternative exists to the hugely growing Android and the ever strong iOS (who knows when it will make the merger, if at all with OSX to bring touch to macbook). OEM’s might not be allowed to make Apple OS devices, but being able to make a Windows PC competitor might be better for them than having Android/Chrome OS as the only other option.

Category: Nokia