Video: Nokia C2-01 review. And a mini Rant.

PhoneArena reviews one of Nokia’s bread and butter handsets, the budget feature phone, Nokia C2-01, which launched November last year.

Importance is understanding the position of these handsets, match the expectation.  Having said that, typically of Nokia, it packs a punch. 3G, 3.2MP with full focus, 3-4 day battery, makes calls without dropping, etc. It is a feature phone. Something common sense on that part is obviously missing in the youtube comments that seem to think this should be doing iPhone related things.

I’ve ranted a bit before about how due to Nokia having such a variety of handsets, extreme low ends and nothing really at the top, there’s nothing there to earn desirability of the brand as it might have done pre 2007. All people see right now is “crappy” smartphones and “crappy feature phones” resulting in “nokia = crappy” perception. We are in desperate need of having a true flagship. e.g. Ferrari – associated with super cars, highly desirable. Ferrari branded scooter. Same cheap thing the next scooter but Ferrari connotation makes it so much cooler.

Much overly simplified, and of course, outside US/UK and other parts of the world, Nokia is regarded very high end brand. It’s one of the most respected and recognized, but it’s slipping. Gradually being associated with the something antiquated. If you have just one superphone, recognized as such, that brand value trickles down. This is plain basic, but yet we’re stuck still with mid-range handsets at best. As cool as N8 was in 2010, it is now, sadly as laws of life goes, is 2011. And even then you could say internally with the processor it was pushing it (thanks to that powerful GPU that made up for it).

Category: Nokia, Rant