Video: Amazing Everyday – Nokia Denmark Anti Winter Depression Walk
The Amazing Everyday campaign is really coming into its own because Nokia really is pretty much trying to do something ‘amazing’ EVERYDAY. Amazing is of course, relative to the person experiencing it but we can take it as something cool, pleasant, rather out of the ordinary for those people who stumble upon these random Nokia activities. They don’t take too much organization and so can be done often – they look fun, enjoyable and hopefully something more people will associate – Nokia = Amazing Everyday.
In this video (From NokiaDanmark) they try to tackle the Winter Depression. With winters normally darker (especially in the northern countries like Denmark/Sweden/Finland etc) there is a report in changes in mood. So Nokia brings some tropical sun fun.
I can’t see anything saying Nokia or Lumia though – maybe it’s just for the online audience to make that connection.
65% of Danes experience negative moodchanges during wintertime. So we decided to change that.
AMAZING EVERYDAY PRODUCTIONS presents THE ANTI WINTER DEPRESSION WALK
http://www.youtube.com/watch?v=7z-4h4oRESw&feature=uploademail
by NokiaDanmark
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