Attraction for Nokia Mobile Phones waning, worry on the next billion

Nokia’s star in emerging markets is apparently fading too.

 

Analysts say it has failed to keep up with the changing tastes of the growing middle class, and, in a country where the thin-margin network operators don’t tend to subsidise phones, is losing storeowners like Khatri, who influence buyers’ choices.

For dealers like us, we face a lot of problems from Nokia for getting even the basic (demonstration phone) dummies to show to the customer,” he said. “There is no push from the company.”

http://ibnlive.in.com/news/even-in-emerging-markets-nokias-star-is-fading/253396-11.html

Samsung on the otherhand have apparently been sending staff to visit. In China, local vendors are said to be prioritised over international ones. In Africa, whilst Nokia is still strong, they are yet to act on this decline.

Here’s something key:

Analysts also say Nokia can be slow to react on popular technology.

http://ibnlive.in.com/news/even-in-emerging-markets-nokias-star-is-fading/253396-11.html

Oh, don’t we know it! They give Dual-SIM and full touch screens as an example but there’s so much more. Adapt quickly and correctly or die, Nokia seems to be very good at the latter. Nokia leaves the competition with an easy job of beating them.

They mention some positive noise regarding the new Lumia devices in China, but there’s a mountain to climb for this to translate into sales.

“I just bought a new Nokia Windows phone and wasn’t very used to its tile design, but the experience was quite good after half an hour. All the basic functions I need are there, and I’m beginning to think that Windows phones will make it”

http://ibnlive.in.com/news/even-in-emerging-markets-nokias-star-is-fading/253396-11.html

Updated S40, 808 PureView, wider Lumia distribution and WP8/W8 devices can’t come sooner.

Source: ibnlive.in.com

Cheers Jill for the tip!

Category: Nokia