Nokia Chairman: For each phone sold, Nokia gives $10 to MS for WP, MS gives $20 to Nokia for marketing
Siilasma says that Microsoft had to step in because the equation was not making sense as MS was ‘losing money’ supporting marketing efforts. But wasn’t the other part of that equation that MS GAINED marketshare and will thus in the longer term stay relevant and hence this pittance for marketing makes for a good investment? Or perhaps they just thought they’d gut the golden goose that finally allowed them to get a foot in mobile?
Nokia at least started looking good again with record sales for Lumia at least and getting back to a little profit.
http://www.scmp.com/business/companies/article/1364833/nokia-chairman-defends-lumia-sale
Must get ready and dash off to Uni. Have not been told what time I start the new firm so I’m heading early.
On defending the Nokia sale, Siilasmaa said:
On the board of directors, we understood that, as the decision-makers, we would also be heavily criticised. However, we are convinced that continuing with the old strategy would have most likely led to great difficulties for Nokia, its shareholders and employees
Cheers Alvester for the tip!
Category: Nokia
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