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Video: Jaguar XJ HERE Maps Auto guidance Promo

| June 18, 2015 | 3 Replies
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Screen Shot 2015-06-18 at 09.16.00

There’s a whole bunch of Jaguar adverts on TV at the moment. I haven’t seen this one yet but this promo is about the Auto guidance maps.

There’s a nice, touch based, driver friendly interface.

This new approach to guidance from HERE anticipates your needs and solves problems for you.

I’m pretty sure the promo shouldn’t be showing interactions of the display whilst driving.

Screen Shot 2015-06-18 at 09.18.01

I like the social aspect where you can tell the person you’re sending a message to how long you’ll be.

Screen Shot 2015-06-18 at 09.19.49

Slightly easier to keep eyes on the road with this on the dash.

Screen Shot 2015-06-18 at 09.21.02

Waypoints for fuel, ATM and parking

Screen Shot 2015-06-18 at 09.21.42

Daily commutes learned and improved

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At the end of the journey, there’s recommendations for available parking locations

Screen Shot 2015-06-18 at 09.22.56

And then there’s a transition to your smartphone to then guide you to where you’re meant to be by foot.

Screen Shot 2015-06-18 at 09.23.49

Hopefully there’s more POI here. My only niggle with HERE (though it surprises me sometimes when it finds a POI that Google doesn’t have).

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Category: HERE, Nokia

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