Ovi Store 2.7 Million Daily Downloads as of October 28 – Almost 1 Billion/year rate.

| November 2, 2010 | 10 Replies

Thanks to alex68 for the heads up. mobileperry last thursday announced some interesting stats for Ovi Store from Forum Nokia. This 2.7 Million daily downloads is fantastic – that’s 985million/year – almost 1 billion were Ovi Store to stay constant. But that’s the thing – Ovi Store keeps growing. For a while we heard 1.7 million – then in September this went up to 2 million, gradually 2.3 million then 2.5 million just before the 2.7million mark was reached.

What’s also very interesting is that if you read the rest of this post (with stats pulled from Forum Nokia) about the most popular Ovi Store phones – you’ll see a lot of the lower budget phones in the list in addition to the high end. This is great as it shows apps aren’t just for those who can afford expensive smartphones. It’s awesome that even something like the X3-02 with touch and type has Ovi Store access.

The latest Ovi Store stats are available for the month of October and you can find them on our Forum Nokia site.

Changes from September’s stats include:

  • Increase in downloads of content from 2.5m to 2.7m a day
  • Added eight new operators and two more countries (Taiwan and Thailand) that support mobile billing.  This brings the total to 99 operators in 29 countries.
  • Of the 135 devices supported, 80 are Symbian

Below is a summary of the most current stats for Ovi Store, as of 28 October 2010:

  • 2.7 million downloads a day with an average of 2.6 apps downloaded per visit
  • Active users from 190+ countries
  • Most active countries in alphabetical order are: China, Germany, India, Indonesia, Italy, Saudi Arabia, Thailand, Turkey, UK and Vietnam
  • 85% of the signed in visitors to Ovi Store are repeat visitors
  • Each active user is averaging 8.5 downloads per month
  • Games continue to be #1 for paid downloads and apps continue to be #1 for free downloads
  • 99 operators in 29 countries support integrated mobile billing with Ovi Store
  • In countries where mobile billing is available, more than 2/3 of customers choose this payment option
  • 6 of the top 10 downloading devices are touch devices: 5800 XpressMusic, N97, N97 mini, 5530 XpressMusic, 5230 Nuron, and X6 where available



BTW, I am totally loving the new Ovi Store App experience on the N8.

  • Very smooth, seamless experience – fast with nice animations (easier on the eye with the grey theme)
  • Easy click, download and auto install – and you can continue browsing for more apps whilst this is happening
  • Going down lists – you don’t need to click “more” or “next page”, it just loads more apps when you reach the bottom
  • Payment system by card very easy (what I’ve tried so far). It’s attached to your Ovi Account and once signed in you are not asked again. Just click buy and download. A little too easy perhaps :p thank God there’s no 999 dollar app.
  • Only gripe is that search seems to have returned to being a little partially sighted, with a few apps not appearing in search that others seem to have on their N8 (perhaps my particular N8).

Oh, from Forum Nokia there are even more Ovi Store info/Stats if you’re interested, including

  • Operator Billing Stats
  • Top Nokia Ovi Store devices.

Ovi Store users:

  • in more than 190 countries can download free content
  • in more than 170 countries can purchase content with credit card billing
  • using one of 99 operators in 29 countries can easily purchase content directly with mobile billing

Operator billing

as of: October 28, 2010

99 operators in 29 countries support integrated mobile billing with Ovi Store. This means when a consumer purchases content through Ovi Store the charge will appear on their monthly operator bill.

  • Australia: Singtel Optus, Telstra, Vodafone (3)
  • Austria: A1 mobilkom, H3G, Orange, T-Mobile (4)
  • Belgium: Base, Mobistar, Proximus (3)
  • Canada: Bell, Rogers, Telus (3)
  • China: China Mobile, China Unicom (2)
  • Czech Republic: T-Mobile, Vodafone, O2 (3)
  • Denmark: H3G, TDC, Telenor, Telia (4)
  • Finland: DNA, Elisa, Saunalahti, Sonera (4)
  • France: Bouygues Telecom, SFR, Orange (3)
  • Germany: Debitel, E-Plus, Mobilcom, O2, T-Mobile, Vodafone (6)
  • Greece: Cosmote, Vodafone, Wind (3)
  • Hungary: Telenor, T-Mobile, Vodafone (3)
  • Ireland: H3G, Meteor, O2, Vodafone (4)
  • Italy: TIM, Vodafone, Wind (3)
  • Mexico: Telcel (1)
  • Netherlands: KPN, T-Mobile, Telfort, Tele2,Vodafone (5)
  • Norway: Netcom, Telenor, Tele2 (3)
  • Poland: Era, Orange, Play, Plus (4)
  • Portugal: Optimus, VPN, Vodafone (3)
  • Russia: Beeline, Megafon, MTS, Tel2 (4)
  • Singapore: M1, Singtel, Starhub  (3)
  • South Africa: Cell-C, MTN, Vodafon (3)
  • Spain: Orange, Movistar, Vodafone (3)
  • Sweden: H3G, Tele2, Telenor, Telia (4)
  • Switzerland: Orange, Swisscom, Sunrise (3)
  • Taiwan: Chung Hwa Telecom, FarEasTone, Taiwan Mobile (3)
  • Thailand: AIS, DTAC, TRUE, VIBO (4)
  • UK: H3G, Orange, O2, T-Mobile, Virgin, Vodafone (6)
  • USA: AT&T, T-Mobile (2)

Credit card billing

Ovi Store users can choose credit card billing in more than 170 countries, as long as the Ovi publisher specified credit card billing for their content item.

Free content only

Countries where consumers can’t purchase content are: Brazil, Indonesia, South Korea, Liberia, Libya, Philippines, Turkey, and the Ukraine. We are evaluating these countries for premium content and will share any updates here.

Countries with no access to Ovi Store

The following embargoed countries have no access to Ovi Store: Cote d’Ivoire, Cuba, Democratic Republic of Congo, Iran, Sudan, Syria, and Zimbabwe.

Top 10 devices in top 15 countries

as of: September 30, 2010

These are stats for the top 10 performing devices, in terms of visits, for the top 15 countries for Ovi Store. This information can be useful to developers to help determine what countries and devices Nokia users are using the most often to visit Ovi Store.

Top 15 countries

(in alphabetical order)

Brazil, China, Egypt, Germany, India, Indonesia, Italy, Mexico, Russian Federation, Saudi Arabia, Spain, Thailand, Turkey, United Kingdom, and Vietnam

Top Ovi Store devices by country

(in alpha-numeric order)

Brazil: 5230, 5233, 5530 XpressMusic, 5800 XpressMusic, E63, E71, N95, N95 8GB, and N97 mini
China: 5230, 5233, 5800 XpressMusic, C6-00, E63, E66, E71, E72, N97 mini, and X6
Egypt: 2700 classic, 3110 classic, 5130 XpressMusic, 5800 XpressMusic, 6120 classic, E71, E72, N73, N97, and X6
Germany: 5230, 5530 XpressMusic, 5800 XpressMusic, C6-00, E71, E72, N900, N97, N97 mini, and X6
India: 5230, 5233, 5235, 2700 classic, 5130 XpressMusic, 5800 XpressMusic, E63, E71, N97, and X6
Indonesia: 5230, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, C3-00, C6-00, E63, E71, E72, and N97
Italy: 5230, 5530 XpressMusic, 5800 XpressMusic, C6-00, E71, N900, N95 8GB, N97, N97 mini, and X6
Mexico: 5230, 5530 XpressMusic, 5800 XpressMusic, C3-00, E63, E71, E72, N95 8GB, N97, and N97 mini
Russian Federation: 5230, 2700 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, 6700 classic, E52, E71, N97, and X6
Saudi Arabia: 5530 XpressMusic, 5800 XpressMusic, 6120 classic, E66, E71, E72, N95, N95 8GB, N97, and X6
Spain: 5230, 5530 XpressMusic, 5800 XpressMusic, E71, N85, N86 8MP, N900, N97, N97 mini, and X6
Thailand: 5230, 5233, 2700 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, C6-00, E63, E72, and X6
Turkey: 5230, 6300, 5130 XpressMusic, 5800 XpressMusic, E63, E71, E72, N73, N97, and X6
United Kingdom: 5230, 5530 XpressMusic, 5800 XpressMusic, E63, E71, E72, N900, N97, N97 mini, and X6
Vietnam: 5233, 6300, 2700 classic, 3110 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, E63, E71, and X6


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Category: Nokia

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