Nokia Hires ex Verizon Senior VP Marketing Jerri DeVard as Executive Vice President and Chief Marketing Officer.

| November 24, 2010 | 21 Replies

Famous Friends. Can DeVard charm the US Market towards Nokia?

Image by Hello Magazine

Lookie here. Here’s another new North American member high profile staff. Nokia has hired Ms Jerri DeVard as Executive Vice President and Chief Markeeting Officer (CMO

Back in 2007, Ms Jerri DeVard (Right in picture above with Diddy and Vivica Fox) resigned from her post at Verizon as senior VP-brand management and marketing communications at Verizon Communications. This was to pause and collect, decide what she wanted to do next. At the time she was one of the highest profile African American Women  in marketing.

Previously to this, Ms Devard was CMO at City Group, and has worked at Revlon, Harrah’s Entertainment and the Pillsbury Company

Ms Devard’s new role comes into effect starting New Year’s day 2011 and will join Nokia’s Group Executive Board, reporting to EVP and head of Nokia’s Markets unit, Niklas Savander.

“I am delighted to welcome Jerri to the Nokia team. Her experience and proven track record from a wide range of consumer businesses will be a great boost to increasing consumer focus and will bring fresh thinking as we strive for a clearer value proposition for our consumers and continue to build the Nokia brand.” Stephen Elop, CEO, Nokia

“With Jerri at the helm, we expect the integrated marketing and communications activities to increase the impact of our communications and engagement with consumers and other stakeholders across the industry and across the globe.” Niklas Savander.

Her expertise encompasses brand management and multi-cultural marketing, with a strong foundation on direct marketing and e-commerce. She has provided counsel not only to blue-chip companies, but also applied her experience in fund-raising efforts as part of the Barack Obama presidential campaign.  More recently, DeVard has founded her own marketing group that provides advice and counsel to major consumer product companies.

Nokia Press Release

Jerri DeVard, President of Spelman College Dr. Beverly Tatum , New York City Mayor Michael Bloomberg, Kathryn C. Chenault, LaTanya Richardson Jackson and Samuel L. Jackson

image from NHL


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