Time and time again I have noticed long time Nokia fans “defecting”. From friends, to readers here and to the Nokia Blogging community as a whole. Perhaps with the latter it’s normal for blogs to come and go, but it is a shame that so many of the blogs I read just disappeared. Is that just the blogging trend (especially with blogging being a hobby for most, and having maybe school/uni/work to do) in general or something due to lack in interest in Nokia’s part? At least 4 of the ones I frequent, the past post or was in frustration of Nokias products.
Nokia has slowly become from the manufacturer to go for the best phones to the manufacturer you go when you just want to do basic things. That’s of course NOT true, but that’s how Nokia is being perceived. It’s not so much the complexity behind the Symbian UI it’s the relative simplicity of using the competition. Such simplicity and usability was one of the factors attributed to the strength and desirability of Nokias.
Simplicity and usability isn’t a lack of features, it’s having the core set of basic interactions mapped out so simply that it’s very easy out of the box to use. It’s about it NOT crashing/having lock-ups which would frustrate the end user, and so it is about having a reliable platform. It’s about it being speedy, lag free to deliver one action after another without having to wait. And of course, that’s all about being able to interact easily within your “ecosystem”.
There are of course other factors of desirability that pushed towards other brands. It’s the “in thing”, owning a desirable product makes them “part of the elite”, they’re friends have one so they have to have one, most likely they’re not even aware a Nokia could do the things they want in the competition (hello Marketing), or like most of you discerning readers, are indeed looking for the best product that suits them and unfortunately, with past frustrations, that was no longer a Nokia.
- Is your current (main)phone, a Nokia? What about your next one?
- If you’re certain that after this Nokia, you’ll be going somewhere else, what will that be and why?
- If it’s already not a Nokia, what is it? If you had previously been using Nokias, what made you move?
- Did you defect from a Nokia but move back?
I hope that in Q4 2011 or some time in 2012, we’ll have some excellent Symbian, MeeGo and Windows Phone devices to keep folks with Nokia or attract them back. This will be a hard task to pull off. For the enthusiasts, you can pick based on what is best, but Average Joe will go on what the media/society has told him and that is down to the marketing folk (hopefully having something to work with and marketing a wonderful device).