Nokia and Arogya team up to prevent Diabetes in India

| September 21, 2011 | 1 Reply

Nokia, as we know, is very popular in India. They have spectacular services and environmental initiatives here, for example the Recycling initiative, and services like Nokia Life Tools and Nokia Money.

To leverage the life tools application, Nokia and Arogya ( a US based non profit organization ) are planning to create awareness about Diabetes, a disease which has affected nearly 50 million people in the country. They are planning to create awareness by sending text messages, leveraging the  Nokia Life tools platform which is already in use by millions of people in India.

Global Head of Nokia Life Tools Jawahar Kanjilal said: “Mobile phones are ushering in an information revolution in the daily lives of millions, especially in the emerging markets.  Delivering targeted diabetes prevention messages to a profiled audience using our Nokia Life Tools platform, in a sustained and continuous engagement will, we believe, encourage people to adopt a healthier lifestyle.”

To add more value and perfect this initiative, they have sought help and advice from many partners who are specialised in diabetes research and regularly make equipments meant to tackle it. The list includes high profile names like Aetna,Synovate, Lifescan and Emory university,Atlanta.

The SMS messages are sent directly by the health experts from the US, India and the UK, and they are not only about diabetics. They are more focussed on creating an overall awareness, mainly because diabetes is curable in 80% of the cases.

Here is a snippet from Conversations blog on how it works :

How it Works

The service will be offered free to the first one million users in the sub-continent who have Nokia Life Tools on their phones and subscribe to the Health Channel. No additional download or subscription will be needed.

The text advice will be available in across India in 12 of the local languages between November 2011 until October 2013 or until one million Indian users are reached.

Find out more about the project at

In my opinion, Nokia is always at the forefront when it comes to environmental initiatives, or creating services that reach the common man. Life tools is a great example of how the Nokia brand is human, apart from connecting people, it helps them too.

Kudos, Nokia.

Source Nokia Conversations


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